Watch Me Build A Website In 7 Minutes!

I’ve been given a review copy of “Authority Site Builder” by Mike Steup, and have used it to build a website in just 7 minutes. You can watch me build the site in the video, below…


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Posted in Internet marketing | 4 Comments

Kindle Unlimited Launches In The UK

Kindle Unlimited UK

Kindle Unlimited UK

Hot on the heels of the Kindle Unlimited launch in the USA, Amazon has launched Kindle Unlimited (KU) in the United Kingdom.

The monthly fee is slightly more expensive than the USA, with the UK price being £7.99 per month in the UK and $9.99 in the USA. With the exchange rate being $1.64 to the pound, the UK rate should be £6.09. Even with 20% VAT, that would still be £7.31, so Amazon has exceeded the conversion from $9.99 even accounting for the exchange rate and 20% VAT. Perhaps they decided to give themselves a margin in case the exchange rate fluctuates wildly, or perhaps they just went with the next highest pound and deducted a penny to end up at a marketing-friendly figure of £7.99 per month. Continue reading

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KDP Select Global Fund Pool vs Kindle Authors

Kindle Unlimited

Kindle Unlimited

[Updated 15th, 16th, 17th September]
Back in July 2014 Amazon launched a new way of selling Kindle books in the USA called Kindle Unlimited. Unlike the old system where people paid money for each book they wanted and the author earned a percentage, the new system, was more of an “all you can eat” offer… Continue reading

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How To Clean An Opt-In Mailing List

A couple of days ago I emailed my opt-in mailing list asking them to please open the email and click a link inside. I gave them a few different choices of things to click, and asked them to just pick one.

Someone emailed me in response and said that I must be using “javascript” to “monitor link clicks” and did I “make an array of ip addresses with email addresses matched, so you know when activity is mine“.

Huh?

I don’t know if the guy thought I was up to some evil deed, tracking his IP address and likely to jump out of his cupboard at night. The truth is much less exciting. Continue reading

Posted in Email marketing | 5 Comments

Negative SEO In 2014

Way back in time, May 2011 to be precise, I wrote a blog post about Google seeming to acknowledge the possibility of “negative SEO” whereby bad backlinks can adversely affect your rankings.

That post caused a bit of a stir, and I followed-up with an update in August where the technique was called “Google Bowling” due to the perception of the possibility of “bowling” a competitor’s listing out of Google’s Search Engine Results Pages (SERPs).

Since then people have argued back and forth about Negative SEO, with a lot of the argument focussing on the attack on Dan Thies’ SEO website described at Traffic Planet which seemed to work because Dan got an “unnatural links” notification in Webmaster Tools, but the impact was argued against by Dan who said that organic referrals from Google were up 8.95% in the four weeks since the “attack” started.

It’s very hard to tell from Dan’s experience what happened, especially as Dan said he started using a new template around the time of the attack and that could’ve caused ranking fluctuations. Perhaps specific rankings were affected negatively, as was claimed by those behind the campaign. Perhaps the fresh backlinks helped, or at least didn’t negatively affect overall organic rankings, as Dan implied. Perhaps Google had a hand in manipulating Dan’s rankings manually. We just don’t know due to the multiple variables involved.

To try to bring some clarity, Rand Fishkin issued a challenge in June to find a genuine example of a site having been targetted and negatively affected by bad backlinks. I’m not sure whether his challenge is actually very clever link-bait because it seems fairly obvious he’ll never be able to cover every variable, so a “definitive” answer is probably not going to happen unless Google themselves tell us the situation.

The safest thing to do is register your website with Google’s Webmaster Tools and keep an eye on your backlinks. Use the disavow tool in Webmaster Tools to remove any spammy backlinks you don’t want to possibly negatively affect your site’s rankings.

On the subject of possible Negative SEO impacts, this appears to be an example of Negative SEO and this is also a good read. While the latter is not exactly Negative SEO because the intent to reduce a competitor’s rank isn’t there, it does show that bad links created by someone else can cause your site a manual penalty and ranking loss.


What do you think? Have you experienced negative SEO? Let me know in the comments…

Posted in Search Engine Optimisation | 2 Comments