Michael Campbell has release information on how to be happy. Yes, it’s not the standard, “How To Make Money” information, but sooner or later, people need to return to the basic questions of life, including are you happy with your life, and if not, why?
If you sign up for Michael’s newsletter (which I recommend, along with Duncan’s and Dr Andy’s within the half-dozen I read), you’ll see that he’s offering his information in multiple formats, and distributing them to multiple places. For example, you can watch the video on Youtube, download the MP3/MP4 from Libsyn and read the content in the newsletter (via email) or at the blog (in HTML) or via the XML feed in a feed-reader.
Not only does the content distribution gain him links, it also gains him additional exposure which, in combination with the advice to join his newsletter at the end of the content, expands his readership!
As Michael says,
What I’ve come up with, is a system to syndicate all my content.
The videos get syndicated through TubeMogul to YouTube and all the video sharing sites.
The audio gets extracted and syndicated through Libsyn to iTunes and all the podcasting sites.
The audio gets transcribed into blog posts, articles and newsletters.
So what it means for you is choice. You get to choose if you want to get this newsletter in video, audio, html, or text. I’ll provide links to all of them for you.
For me, it means taking one piece of content, and syndicating it into hundreds of places where people hang out. Far beyond the reach of search engines.
Even when Michael teaches about happiness, he subtly gives you great Internet marketing strategies! For more, check out Michael’s private coaching site at Dynamic Media. (not an affiliate link)