KDP Select Global Fund Pool vs Kindle Authors

Kindle Unlimited

Kindle Unlimited

[Updated 15th, 16th, 17th September]
Back in July 2014 Amazon launched a new way of selling Kindle books in the USA called Kindle Unlimited. Unlike the old system where people paid money for each book they wanted and the author earned a percentage, the new system, was more of an “all you can eat” offer… Continue reading

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How To Clean An Opt-In Mailing List

A couple of days ago I emailed my opt-in mailing list asking them to please open the email and click a link inside. I gave them a few different choices of things to click, and asked them to just pick one.

Someone emailed me in response and said that I must be using “javascript” to “monitor link clicks” and did I “make an array of ip addresses with email addresses matched, so you know when activity is mine“.

Huh?

I don’t know if the guy thought I was up to some evil deed, tracking his IP address and likely to jump out of his cupboard at night. The truth is much less exciting. Continue reading

Posted in Email marketing | 5 Comments

Negative SEO In 2014

Way back in time, May 2011 to be precise, I wrote a blog post about Google seeming to acknowledge the possibility of “negative SEO” whereby bad backlinks can adversely affect your rankings.

That post caused a bit of a stir, and I followed-up with an update in August where the technique was called “Google Bowling” due to the perception of the possibility of “bowling” a competitor’s listing out of Google’s Search Engine Results Pages (SERPs).

Since then people have argued back and forth about Negative SEO, with a lot of the argument focussing on the attack on Dan Thies’ SEO website described at Traffic Planet which seemed to work because Dan got an “unnatural links” notification in Webmaster Tools, but the impact was argued against by Dan who said that organic referrals from Google were up 8.95% in the four weeks since the “attack” started.

It’s very hard to tell from Dan’s experience what happened, especially as Dan said he started using a new template around the time of the attack and that could’ve caused ranking fluctuations. Perhaps specific rankings were affected negatively, as was claimed by those behind the campaign. Perhaps the fresh backlinks helped, or at least didn’t negatively affect overall organic rankings, as Dan implied. Perhaps Google had a hand in manipulating Dan’s rankings manually. We just don’t know due to the multiple variables involved.

To try to bring some clarity, Rand Fishkin issued a challenge in June to find a genuine example of a site having been targetted and negatively affected by bad backlinks. I’m not sure whether his challenge is actually very clever link-bait because it seems fairly obvious he’ll never be able to cover every variable, so a “definitive” answer is probably not going to happen unless Google themselves tell us the situation.

The safest thing to do is register your website with Google’s Webmaster Tools and keep an eye on your backlinks. Use the disavow tool in Webmaster Tools to remove any spammy backlinks you don’t want to possibly negatively affect your site’s rankings.

On the subject of possible Negative SEO impacts, this appears to be an example of Negative SEO and this is also a good read. While the latter is not exactly Negative SEO because the intent to reduce a competitor’s rank isn’t there, it does show that bad links created by someone else can cause your site a manual penalty and ranking loss.


What do you think? Have you experienced negative SEO? Let me know in the comments…

Posted in Search Engine Optimisation | 2 Comments

How To Spot A Business Opportunity Scam

Is It A Scam? Five Aces

Is It A Scam? Five Aces

I’ve been selling online since 1997. Yeah, that long! :-) If you’d like to check, you can see when ScamFreeZone.com was registered… 1997 and we’ve held it ever since.

I’ve seen a lot of good marketing and a whole boatload of scams over the past 16 years.

I really can’t believe the depths the “Internet Marketing” niche has sunk to.

I’m not going to mention individual offers because the principles cover all scams.

But if the “opportunity” you’re considering buying into contain ANY of the elements on this list, I suggest walking away!

  • “I’ll do all the work for you”! (Ha!)
  • The “profit” illustration doesn’t deduct the money you paid in! (Doh!)
  • The “refund” option is to sell your “investment” on to someone else!
    ( What…? How is that supposed to work…?)
  • The shopping cart is by a company you’ve never heard of. (Not good!)
  • You’re required to purchase some of the products yourself, repeatedly. (Why?)
  • The “estimated earnings” are total pie-in-the-sky! (Naturally!)
  • It’s called an “investment”, but with no financial disclosures
    or suitability checks whatsoever. (Hello, FTC!)

Remember… if it seems to good to be true, it is.

Also… don’t buy on impulse. If you’re tempted by an offer, print it out and read it through carefully, at a time when you can concentrate.

Hopefully this stops at least one person falling for the scams that are out there at the moment!

Charter Memberships for my new member’s site will soon be available. If you don’t want to miss out, sign up for the Early Bird list and you’ll get an immediate email with the info.

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12 Ways To Build Trust And Gain Free Website Visitors – Part Four

In parts One, Two and Three of this guide to building trust for a website, we looked at nine examples…

  • 1: Produce quality, original content frequently
  • 2: Have strong social signals
  • 3: Have a fast-loading website
  • 4: Organise your website content properly
  • 5: Have contact details and legal info on one page
  • 6: Claim your content using Google’s author ownership
  • 7: Build links responsibly
  • 8: Be tablet and mobile friendly
  • 9: Kill outdated links and content

Let’s continue and look at the final three ways to build trust. Continue reading

Posted in Search Engine Optimisation | 2 Comments