Neil Shearing’s Internet Marketing Strategies

It’s official. I had my best Adsense day ever yesterday when comparing my eCPM figures!

The eCPM is the effective amount of money you’re earning per thousand page impressions. It’s the measurement people use to buy and sell banner ads. I remember the “early days” when people were charging hundreds of dollars per thousand banner ads… which dropped like a stone when people realized all those banner-shaped graphics were ads and started to tune them out. The result was that banner ads could be bought for just a few dollars CPM.

So, eCPM is more of a standardised measure than just your “earnings” because your earnings vary with the traffic you get each day… but eCPM averages out the earnings per thousand impressions so you can tell if you’re effectively making more money!

On the eCPM measurement, yesterday was my best day ever! It was actually my third-highest earnings day ever… but on the two higher earnings days I got more traffic but lower eCPM’s. In fact, 11 out of 12 of my highest clickthrough percentage days have been in April 2006… so my clickthrough rate has shot up recently, meaning I’m effectively earning more per thousand page views!  (now I just need to boost traffic dramatically too!)

Get ready to learn the secrets to soaring clickthrough rates and truly maximize your Adsense income… coming on Tuesday 2nd May!

This entry was posted on Monday, April 24th, 2006 at 8:40 am and is filed under Current posts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.