Neil Shearing’s Internet Marketing Strategies

I had the pleasure last night to be interviewed by Sterling Valentine for his upcoming product Joint Venture Formula.

The interview was from 8pm to 10pm on a Sunday (my time) and that’s not exactly my best time of the week for discussing the ins and outs of joint ventures. But Sterling was such an accomplished interviewer it just felt like we were “shooting the breeze” for a couple of hours. In fact, I think the actual interview was about an hour… the rest of the time we spent chatting about British comedy… especially John Cleese, Benny Hill and Doctor Who. (is Doctor Who a comedy? I don’t know.. I got some chuckles from it, and it’s not exactly “serious” science fiction, is it?)

Well, I had a great time talking with Sterling. I’m sure his upcoming product will be a real firecracker and I’m looking forward to letting you all know when it’s ready in about 15 days time.

For now, you can check out Sterling’s site and his blog. He has some incredible pre-launch marketing going on at the moment and it’s well worth studying if you’re considering launching your own product.

This entry was posted on Monday, May 1st, 2006 at 11:15 pm and is filed under Current posts. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.