Internet Marketing Strategies and Marketing Tips by Neil Shearing

You know, I don’t really like the Internet marketing hype. Perhaps it’s because I’ve been online for a decade. I was selling ebooks before they were called ebooks… my first sale was in 1997. Aye, I’m that old.

So, as the hype reaches ever more intensity… with endless “salting” of your contacts (making them “thirsty” for the product), with ever increasing pre-pre launches and weeks if not months of “anticipation” followed by incredible “buy now, or the sky falls in” tactics and launch day server overloads and 10 emails per hour hawking the same product… I’m not interested.

I promote genuine products that offer true value for money. Either my own, or other people’s. Who needs 12 DVD’s that cost $1997 to explain a concept you should be able to write down on one side of a piece of paper?

In the past, as a Ph.D. student, I had to read some of the most complex scientific arguments relating to cancer. Some of the methodologies would scramble my brain and I’d have to read the science paper two or three times to really understand what happened. But, the information was concise. It was boiled down to bare bones. No need to ramble on for months stressing the same point in twenty different ways…. “here, see how I said the same thing at this seminar, that seminar, another seminar… read the transcripts… review the slides… in a printable PDF, as a screen-viewable PDF, in shorthand… in German… whatever… as long as the final product is a big box I can sell for $1,997, it’s all good!”

Heck, that boils my blood.

I’m proud to get comments like this regularly in my inbox…”Neil you are one of the few top level marketer’s I allow to make offers.  I appreciate not having to wade through bull.”  

So I’m going to get to work on a series of free or low-price, step-by-step explanations of Internet marketing topics.

Some people will always buy the hyped products… but enough is enough. Someone needs to offer quality information at a sensible price.

That’s why I’m staying “in the game”… as an alternative to the hype-o-rama.

This entry was posted on Wednesday, September 27th, 2006 at 11:57 am and is filed under Current posts, Personal. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.