Internet Marketing Strategies and Marketing Tips by Neil Shearing

I’m working on a new, top-secret project at the moment.

Don’t worry, it isn’t a “big box” I’m going to sell at $1997!

In fact, I don’t know if a product will come out of this project at all. I may very well keep the information to myself and dominate the Internet on my terms.

After all, I’m ploughing in my money and my time, as well as that of my developers… so it may be better to keep it all ”hidden” and locked in the same vault as the Coke(R) recipe.

What I can tell you is that my brain is melting from the information I’m trying to absorb such as… the latest, cutting-edge developments in organic SEO (white hat!), PHP scripts with artificial intelligence, the synthesis of end-user contributed content with core quality PLR content, the organization of multiple talented developers on the same project, plus my own crash-course in PHP site-building, xml sitemap generation and pagerank, page reputation, link reputation and so on.

I don’t know what other webmasters are doing, but in my opinion, this is cutting edge site generation on several different fronts and I’m really excited by it!

Can anyone guess what I’m doing?

I read Phil Wiley’s latest newsletter and he said, “Before long I think we’ll be seeing 2 or 3 nearly every week or the year.”

He was referring to these “big ticket” Internet marketing launches where the products sells for $997, $1497 or $1997.

Is he right?

Will we see two or three per week… every week of the year?

He could well be right… I’m awful at predictions… but my gut instinct is that this fad of high ticket launches may fade away as people become jaded with them.  

I don’t know the legality of this, but someone is currently trying to sell Mark Joyner’s Farewell Package with resell rights on ebay for $5.99! (link, may not work after auction ends) . Another guy is selling it for $9.99. John Reese’s Traffic Secrets is available at $399. Why pay $1k or $2k for something that will be available for 1/10th the price in a few months?

I expect we’ll end up seeing just a steady trickle of $997+ launches… but not the flood that Phil foresees.

What do you think?

Do you use press releases as part of your marketing system? You should. I’ve got an idea for a press release in my head, and am just waiting on some data before I create it and send it out. If the press release picks up some attention you can get it onto sites with high pagerank (and traffic), which will gain you visitors and some important links from authority sites.

Press releases can quickly land you at top positions on Google News, Yahoo news and other similar sites, which get heavy traffic from news watchers around the world. If properly done, you may even get interview calls from some reputed publications in your niche, followed by excellent publicity for your site.

For more tips on using press releases, check out Secrets Of Press Releases

“11 Days To List Profits” is the next product to be released by Michael Cheney… he of Adsense Videos fame.

Michael managed to build a huge list during the successful launch of Adsense Videos, and on the back of that list he has made a small fortune promoting other people’s services and products… so who better than Michael to explain how to build and profit from your own lists?

When Michael first mentioned the project, I was concerned that people wouldn’t have the contacts necessary to build a list in the way he did (not everyone can launch a product and sign up thousands of people per day!) but Michael assured me that he would describe the list-building process in a way that anyone could follow, step-by-step and starting from scratch.

That’s what I wanted to hear… step-by-step info that beginners can apply.

More info about the product coming soon.

I have a discount code to save you $200 on Launch Formula Marketing, the new product by Robert Puddy (a fellow Brit). If you like the sound of the product, use the code “LFM001” to claim a $200 savings.

When Michael gives advice, it’s wise to listen. For all those people who have bought templates, from any source, it’s an important message…

“Modify Your Templates or Suffer the Consequences”

It’s not exactly ambiguous, is it? The message is quite clear… you can’t use those templates “as they are” and hope to avoid any penalties from the search engines.

Personally, I’m not sure about this… if you look at most major sites, they’re built around templates. There’s usually a “masthead” graphic, a left-hand navigation menu, some “center of the page” content, and a footer with contact information. Usually only the content part of the page will change… so each page on the site has elements in common.

Perhaps the problem is when multiple sites online, that are otherwise unrelated, have the same site elements? But then, would every site built with XSitePro’s templates be hit with a “template” penalty?

I’ll have to ask Michael to clarify… but, until then, it’s definitely wise to heed his words of wisdom.

(having just done a bit more research, Michael seems to be specifically referring to using templated sites for Adsense revenue. He states that as soon as your publisher ID appears on a site, Google will check it against your other sites with Adsense ads on them, and if it sees a “template pattern” you may get hit with a penalty for having cookie-cutter sites)

One of the reason for starting this blog was to rank highly for my own name in the search engines, so people could find me easily. I accomplished that, and wrote a post about it.

One of the happy spin-offs is that I now get top rankings for other products, names and topics. For example, one of my blog posts ranks third for the phrase “Xybercode System” at Google.

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Now, you may think, well, “so what”?

But, it’s interesting to me because this is a hot new product… people are quite likely to type that phrase into the search engines at the moment and will be looking for the high-ticket product. The fact that my blog post is third, and only beaten by two of Jeff’s sites, indicates that I’m in a position to get some clicks and sales just from blogging about the product launch.

Did I get lucky for “xybercode system”? Was it coincidence that got me to third place?

I don’t think so…

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If you search for “Infoproduct Blueprint”, the other high ticket product launch from last week, my blog post ranks 4th… behind two results from Ken’s official site and a blog post by Joel Comm.

So, I stand to gain clicks and potential sales from organic search engine traffic just by doing a couple of blog posts about the launches. That’s the result of quick indexing of the blog posts by Google, and little initial competition for those product launch keywords.

It looks like the Xybercode System fell victim to launching on the same day as Ken McArthur’s InfoProduct Blueprint. According to Jeff Alderson, “Sales are a bit slower than expected so far.”

Hence, the price was dropped by $500 and two new bonuses were added…

Here are the new bonus details, according to Jeff…

1: Product Analysis and Feedback

I will personally evaluate one product that you develop and give you my expert opinion on the functionality, usability, and design. I will also give you suggestions to make your product even better!

Having someone giving you feedback on your product (who has done this countless times before), could mean the difference between a small amount of profit or a huge windfall when you launch!

And…

2: Six Header and 3-D Box Graphics

It is important to use professional looking graphics when selling any product online. You do not want to lose any sales by trying to save a few bucks on your header and product boxshots.

I am going to give you the exact same high-quality type of designs that I personally use on my own sites. These graphics will save you time and money when you work on your own sales pages!

Here’s the second of today’s huge launches…

Jeff Alderson is offering his massive Xybercode System from 12 noon, EST. I don’t know Jeff personally, like I do Ken, but I know what Jeff has accomplished…. he’s made a huge amount of money from quality software such as Traffic Equalizer, Adwords Equalizer, RSS Equalizer etc.

Now, in the Xybercode System, he’s offering dozens upon dozens of his own custom-built “white label” software products which you can rebrand and sell as your own.

This is NOT a cheap package… but if you’re looking to get a flying start in your own online business, and you can afford the upfront cost, this could be a very effective way to start selling your own products… LOTS of them… in just days or weeks. Compared to the development time and costs of all the software, this is actually a bargain purchase. I know… I’ve tried to get software developed and have the battle scars to prove it!

There are two big Internet Marketing launches today… both at exactly the same time…

First up is the InfoProduct Blueprint by Ken McArthur. I’ve personally known Ken for years. He’s one of a few guys I genuinely respect and look up to in this industry. If Ken puts his name to something, you know it’s quality.

The “Infoproduct Blueprint” is a “big box” of goodies which shows you, “Exactly How to Create an Info Product and Make SIGNIFICANT ‘In Your Pocket’ Profits – Step by Step”.

I haven’t seen the product yet… but I’m certain this will be another top-quality winner from Ken. If you check out the link as soon as you can after 12 noon EST today, there are some superb $1,000+ early-bird bonuses… check it out here.