Breast Cancer Shave-a-Thon
Breast Cancer research is the area I worked in for my Ph.D. I was looking at specific genes which code for resistance to cancer drugs and trying to understand one small piece of the puzzle as to how those anti-cancer-drug genes could become more active.
All that “benchtop” work was dry and quite a long way removed from patients… actual breast cancer sufferers.
That’s why the personal blog of marketer Sylvie Fortin, recently married to Michel Fortin the copywriter, is so shocking for me to read. It’s the story of a real woman hit by this awful disease. Emotions tumble from the page as she describes what she’s experiencing.
Sylvie is having a Shave-a-thon event to raise money for a breast cancer charity, and her bald head will be “sponsored” by people at $50 per square inch. The mapped out graphic of Sylvie’s head will be shown on a website, with the sponsors having links to their websites (along the lines of the milliondollarhomepage idea where people paid for pixels).
It’s a great idea… and I’ve signed up as a sponsor… but I really wish we weren’t doing it at all. I wish you a full and speedy recovery, Sylvie.
