Is Joel Comm paying out $300,000+ to his affiliates for 5 days of sales?

I finished in the top 20 for Joel’s recent Instant Adsense Templates product sale.

It was a real whirlwind promotion which lasted only 5 days. The price of the product rose every day, encouraging people to take action and buy immediately. There was fierce competition among the super affiliates because there were some serious prizes on offer for the best-performing affiliates, plus the “cache” of winning such a fierce competition, plus the actual commissions themselves!

Joel said 51 affiliates earned over $1,000 in commission. Based on knowing how much I earned, and where I finished, and some really flimsy scientific guesswork, I reckon Joel will be paying out roughly $300,000 to his affiliates for that five day sales event.

Am I close to the right figure? I have no idea.

What I do know is that, from a marketing perspective, Joel’s promotion was near perfect. I hope you were taking notes during the promotion. :-)

(one little sidenote… if affiliates were paid half, does that mean Joel also earned $300,000? Of course not… he had prizes to pay for, in-house partners to split revenue with, processing fees to pay. But, he also had a $97 upsell which affiliates didn’t earn commissions on… and a members site which he also upsold to new customers… again, non-commissionable… so, my best guess is that Joel very likely made $500,000+ from this launch. Way to go, Joel!)

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