Neil Shearing’s Internet Marketing Strategies

Not content with being the Internet’s gravitational equivalent of a black hole, Google also makes a ton of cash…

“Google continued to blow away the competition after it nearly doubled its earnings last quarter, even as rivals like Yahoo were forced into profits warnings. The search giant posted profits of $733m for the three months to September, compared with $381m a year ago.

And while revenue for the period totalled $2.69bn, a 70pc increase from $1.58bn last year, its “traffic acquisition costs” or the amount it pays its partners, remained steady at around $825m. The figure shows top line growth has not come at the expense of margins.

Surpassing Wall Street’s lofty expectations is nothing new for Google, which has beaten analysts’ projections in all but one of the nine quarters since its flotation in August 2004, thanks in part to its advertising systems which are street ahead of its rivals’.”

source

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