Yaro Starak’s excellent blog, Entrepreneur’s Journey
If you’re interested in seeing how effectively blogs can be used to market online, check out the Entrepreneur’s Journey by Yaro Starak. You’ll immediately see that, even though it’s run using Wordpress, it has been heavily customized to look unique.
Not only is it very attractive, but it’s very usable too. There’s a navigation bar at the top, complete with search box, a link to popular articles and a sign up box for his “traffic tips”. There are several quality audio messages introducing different aspects of the site… and that’s all before you get to the blog posts!
What’s smart about this system is that it’s a blog not a website. 
Unlike a regular website, each blog post get posted to the main page, its own post page and a separate archive page… creating three pages with one new post. The sitemap is also updated automatically, and new posts are “pinged” to several blog search engines… so a blog really helps you market your content effectively. Plus, people can easily and quickly leave comments… which adds yet more content.
So in making his blog his website, Yaro has done himself some huge marketing favours. When you add quality content to that, the results are spectacular…
Unique visitors: 110,000+ per month
Page Views: 450,000+ per month
No of Articles/Pages: 500+
PageRank: 6
AlexaRank: 24,000-19,000
(data taken from Yaro’s blog.)
Check it out if you’re considering starting a blog. It’s a great example of how a dynamic blog beats a static site… especially when you harness the blog advantages with great content and presentation.
November 13th, 2006 at 6:04 pm
Thanks for the props Neil, I really appreciate it.
We are going to have to do a podcast interview sometime soon you know
November 15th, 2006 at 11:05 am
Yaro’s blog is really nice. Good looking and good content.
I am waiting for his blog traffic school.