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Squeeze page info…

Hmmm… emails I received on the same day talking about squeeze pages…

From Joel Comm…

“And you know what else the squeeze page is? It’s the sound of a cash register drawer going ka-CHING!”

From Michael Campbell…

“Giving your email address just to get access to a crummy sales page, may be a thing of the past.

A brand new service that just launched, provides an email address that expires after just 10 minutes.”

( link for short duration email addresses… 10minutemail.com )

So are squeeze pages dying?

What do you think?

This entry was posted on Saturday, December 2nd, 2006 at 9:26 pm and is filed under Current posts. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

6 Responses to “Squeeze page info…”

  1. James Says:
    December 3rd, 2006 at 5:24 pm MyAvatars 0.2

    10minutemail.com will have little or no affect on squeeze pages. First off, people are lazy. They’re not going to take the time to go off to a different website to sign up for a one time use address everytime they want to sign up for something.

    Second, it would be easy to defeat. Just add the 10minutemail domain to your blacklist and add a script that looks for temporary email domains and display a message that confirmations will not be sent to these addresses.

    Now, that being said I think squeeze pages in the IM field are seeing lower response rates but that has nothing to do with temporary email addresses.

    James

  2. Glen Wayne Says:
    December 4th, 2006 at 2:19 am MyAvatars 0.2

    Many people have lost squeeze page traffic recently. However, there are methods that seem to have Googles stamp of approval that really work. I am relying on those at the moment.

    Glen

  3. Greg Says:
    December 4th, 2006 at 8:46 pm MyAvatars 0.2

    Just speaking for myself… I’m getting kind of tired of squeeze pages, especially from a) people who’s list I’m already on sending me to their own squeeze page and b) marketers who I don’t know (regardless of how good they really are) who provide nothing on that page to reassure me that they know something.

    Sure they work. So did popups. Both can be annoying. The 10 minute email won’t kill squeeze pages, but something that works better might. Google’s algorithm changes will probably be a bigger factor than 10 minute emails.

    PS: That said, the 10 minute email is a very cool idea. I can see it becoming very popular among certain groups of people.

    Greg

  4. Arun Agrawal Says:
    December 5th, 2006 at 1:01 pm MyAvatars 0.2

    I participated in a discussion recently where we discussed the effectiveness of asking for the email address even to access the sales letter.

    I strongly believe that you should allow the visitor a direct link to access the sales letter while retaining the squeeze part and offer a cool incentive to those opting in like a special coupon code which allows a x% discount or a special report. This way people will come back and opt-in to get access to the code (just in case I feel like buying later).

    Your list may be smaller but it will have highly responsive people in there.

  5. Neil_Shearing Says:
    December 5th, 2006 at 1:29 pm MyAvatars 0.2

    “I strongly believe that you should allow the visitor a direct link to access the sales letter while retaining the squeeze part and offer a cool incentive to those opting in like a special coupon code which allows a x% discount or a special report. This way people will come back and opt-in to get access to the code (just in case I feel like buying later).”

    Great idea, Arun. Work with your vistors, not against them. :-)

    Neil.