Internet Marketing Strategies and Marketing Tips by Neil Shearing

I was sent a question about PageRank… specifically, how can you best link your website pages together to maximize your PageRank?

Well, firstly, a few caveats…

1: If you try to boost PageRank at some pages in your site, realize that other pages will suffer… they will lose PageRank. You only have a certain amount of PageRank coming into your site. Be sure you know where you want to target it before you try distributing the PageRank.

Do you want your “homepage” to have the lion’s share of the PageRank (if your site is targetting one highly competitive keyword), your “category” pages (if your site targets several reasonably competitive keywords, one per “category” page) or your “article” pages (if your site targets many long-tail, low-competition keywords from many different “article” pages).

Note, the distinction of “homepage”, “category” and “article” pages may mean different things in your site structure… but I’m basically using it to mean “one”, “several” and “many” pages.

2: Make sure you’re only linking pages within a site. Linking multiple sites together can look artificial to the search engines and can require you to have different websites on different IP-blocks which means different webhosts, and that can be a hassle. If you’re going to attempt linking multiple sites together, be prepared.

OK, so the simple answer is that how you link your pages really depends on which pages within your site you want to have PageRank. Point as many “donor” pages to the “recipient” pages as you can, and don’t have links back to the donor pages unless you include the “nofollow” tag.

Sabrina O’Malone was kind enough to give a nice mention about me and my Internet Success Blueprint product in her March newsletter, so I’m more than happy to return the favour… especially when she compares me to James Bond…

(”Neil has a cool English accent –kind of like having James Bond teach you how to work online”)

[I really need to add that to my sig file, or the blog header graphic! I think it's the best quote I've heard in 10 years of selling online.]

The newsletter is a great read, with excellent tips for beginners wanting to make money online. There’s even some valuable GoDaddy.com coupon codes for you to get discounts on GoDaddy.com domain registrations.

It seems like the venerable Overture (Yahoo) Keyword Suggestion Tool is to be allowed to slowly fade into Internet history. According to this report, Yahoo have said they will discontinue support for the tool. I guess it’s time to update your bookmarks to Google’s Adwords who give you a ton of free search information. If you’re looking for a professional tool, check out the excellent Nichebot.

Once in a while I get migraines that last for a few days. They’re not much fun. I basically hide from the world for a few days… hence the lack of blogging. Did you miss me?

… online or offline.

Yes, this is a vague generalization. But look at the facts.

If you work with your hands… packing, digging or assembling, you’re not thinking… you’re doing. You’re easily replaced. You’re a cog in a larger machine.

If you consult with people, they pay you for thinking. You can charge more for your time because you’re not easy to replace. You will have skills that most people do not.

If you take the time to think through how a business runs, set one up, take the hard knocks and master the steep learning curve, you’re definitely using your brain, and the rewards will follow.

The more you use your brain, the greater the rewards will be. If you just put up a website using content freely available at other websites, you’re not really thinking, you’re doing.

Take the time to look objectively at what you’re going to do to make money. Are other people doing it? If so, you’ll need to think of a way to do what they’re doing better than they’re doing it.

If they’re building a page writing HTML code by hand, you could use a web-editor. If they’re typing articles by hand, you could use a ghostwriter, or pre-written semi-exclusive articles from other sources. If they’re submitting articles to article directories by hand, you can try to think of a better, faster way.

Use your brain to think your way to success. Most people don’t.

Michael Campbell is usually very reserved, professional and thoughtful.

But not this time!

At his blog he’s posted a critical comment from a newsletter subscriber.

For a start, that’s impressive and should be congratulated. How many Internet marketers would make a post at their own blog that starts with an attack on them?

I know I don’t let a single squeak of criticism about me appear on my blog. I’m 100% pro-censorship. No way would I allow negative comments… let alone start a blog post with someone saying unkind things about me.

(that was a joke, by the way. I try to let this blog be an open and free discussion. Otherwise, what’s the point? A big ego-trip for the blog publisher. Whoopee)

OK, so back to Michael’s Blog. The unkind person said things like, “What you said in IMS #115 is a bunch of cr*p” and “You are a liar”. Ouch.

So how did Michael respond?

Well, let’s just say he took his gloves off and rolled up his sleeves.

Click here to read the blog post in full.

In an ever-growing hype, hype, hype environment, it’s really refreshing to come across an ebook which genuinely delivers valuable advice at a great price.

I’ve just reviewed “Ordinary People Extraordinary Income” by Dan Lok. In this 190-page ebook Dan details nine interviews he did with ordinary people who have made money online. Not just a little bit of money, but $50,000 To $2,000,000 each year.

Learning from people who are succeeding is a great way to see what you should be doing in your own online business.

You’ll find out exactly how they did it by either reading the PDF transcript (190-page ebook) or upgrading to both the PDF and MP3 audio files (so that you can listen to the hour-long interviews too).

There’s way too much info in the ebook for me to describe here. Check out Dan’s full description of everything the interviews reveal.

… if the crazy British pound keeps rising.

“The pound soared to its highest since September 1992 against the dollar as signs growth in Europe’s second-biggest economy is quickening stoke speculation the Bank of England will raise interest rates again this year.

The U.K. currency is at its strongest since billionaire investor George Soros and other speculators drove it out of Europe’s system of linked exchange rates. It was also near its best versus the euro since January 2003, buoyed by the fastest economic expansion in two years.” (source)

I’m looking for one or two quality ghostwriters, preferably with experience. I’m looking for about 50 articles per month and would be willing to pay $350 for about 400-500 words per article of totally original content. I may not require the articles each and every month, so please don’t apply if you’d want me to guarantee you work.

If you’re interested in doing this, please make a comment below and include a way to contact you… preferrably an email. If you’d like to remain anonymous, please use my support ticket system to let me know you’re interested. Having English as a primary language is probably a requirement too.

I think I’ll make a category for posts about Google’s “supplemental index” as I seem to be a bit fixated on it.

I was just meandering around the web and found this at Matt Cutts blog . It’s from Jan 2007, so it’s bang up to date, from the horse’s mouth info…

“As a reminder, supplemental results aren’t something to be afraid of; I’ve got pages from my site in the supplemental results, for example. A complete software rewrite of the infrastructure for supplemental results launched in Summer o’ 2005, and the supplemental results continue to get fresher. Having urls in the supplemental results doesn’t mean that you have some sort of penalty at all; the main determinant of whether a url is in our main web index or in the supplemental index is PageRank. If you used to have pages in our main web index and now they’re in the supplemental results, a good hypothesis is that we might not be counting links to your pages with the same weight as we have in the past. The approach I’d recommend in that case is to use solid white-hat SEO to get high-quality links (e.g. editorially given by other sites on the basis of merit).”