Neil Shearing’s Internet Marketing Strategies

< — Actual data with categories and tallies!

Linda and I spent several hours pouring over the data generated by the Wizard survey.

I’d like to share the results with you…

I sent the email out to about 30,000 people asking for their feedback. The mailout generated 1,641 page views… not bad considering current email deliverability issues… especially the amount of email that gets filtered out as spam or junk before a visitor even takes a look.

So 1,641 page views were generated. From those page views, I got 658 survey replies. That’s a ratio of almost exactly 40%. I’m not sure if anyone refreshing the page would count as multiple page views or not.. or if repeat visitors were counted as multiple page views. It’s likely that there were many fewer actual “visitors” than “page views”… so the conversion rate of people answering the question could be much higher than 40%… perhaps as high as 50%. Either way, it’s a great result.

People were asked to list the top three areas they needed help with… so the maximum amount of answers would be 658 x 3 = 1,974. Some people didn’t provide three answers, some replied several times, some were “junk” answers to get to the free product. But, discounting all those unsuitable responses, we still received 1,325 distinct replies.

Those 1,325 answers were tallied according to category. In the end, there were 142 different categories which covered all the 1,325 replies.

So there are 142 different aspects of making money online people want me to help with!

I’ll do my best.

Obviously, some areas were much more popular than others… so they’ll be my initial focus.

This entry was posted on Tuesday, January 9th, 2007 at 3:25 pm and is filed under Current posts, Personal. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.