Comments on: Adsense says “no” to traffic exchange programs… http://www.neilshearing.com/2007/04/13/adsense-says-no-to-traffic-exchange-programs/ Neil Shearing's latest up-to-the-minute tips and secrets! Fri, 21 Nov 2008 01:10:41 +0000 http://wordpress.org/?v=2.0.2 by: Neil_Shearing http://www.neilshearing.com/2007/04/13/adsense-says-no-to-traffic-exchange-programs/#comment-116430 Sat, 08 Dec 2007 16:03:23 +0000 http://www.neilshearing.com/2007/04/13/adsense-says-no-to-traffic-exchange-programs/#comment-116430 >Allowing AdWords to appear on 3rd party sites reduces the targeting of ads.< I think you need to define "third party sites", Bob, because Google only refers to "third party tools/services" used to *generate* traffic. How a site gets traffic shouldn't be relevant to Google, IMO. But they've gone from policing "clicks" to policing "impressions" which I don't think is right. Neil. >Allowing AdWords to appear on 3rd party sites reduces the targeting of ads.<

I think you need to define “third party sites”, Bob, because Google only refers to “third party tools/services” used to *generate* traffic.

How a site gets traffic shouldn’t be relevant to Google, IMO. But they’ve gone from policing “clicks” to policing “impressions” which I don’t think is right.

Neil.

]]> by: Bob Sherman EDC Diamond Guru http://www.neilshearing.com/2007/04/13/adsense-says-no-to-traffic-exchange-programs/#comment-116386 Sat, 08 Dec 2007 14:03:30 +0000 http://www.neilshearing.com/2007/04/13/adsense-says-no-to-traffic-exchange-programs/#comment-116386 Allowing AdWords to appear on 3rd party sites reduces the targeting of ads. This helps the AdSense advertiser by reducing their payments for non-targeted viewers. Having your ads about "panic attacks", for example, appear in a traffic exchange where general users are viewing the ads reduces the targeting that the AdSense user is hoping for. This is important for two reasons: First, the click through rate will be reduced. This may mean that the AdWords user will have to pay a higher price per click to get their ads seen. Second, traffic exchange users may click an ad wne they are really not interested in. This costs the AdWords user extra money with no real expectation of a return on their investment. Hopefully, you can see why showing AdSense ads on 3rd party sites is frowned upon. Allowing AdWords to appear on 3rd party sites reduces the targeting of ads. This helps the AdSense advertiser by reducing their payments for non-targeted viewers.

Having your ads about “panic attacks”, for example, appear in a traffic exchange where general users are viewing the ads reduces the targeting that the AdSense user is hoping for. This is important for two reasons:

First, the click through rate will be reduced. This may mean that the AdWords user will have to pay a higher price per click to get their ads seen.

Second, traffic exchange users may click an ad wne they are really not interested in. This costs the AdWords user extra money with no real expectation of a return on their investment.

Hopefully, you can see why showing AdSense ads on 3rd party sites is frowned upon.

]]> by: Best Traffic Exchange http://www.neilshearing.com/2007/04/13/adsense-says-no-to-traffic-exchange-programs/#comment-41491 Thu, 08 Nov 2007 20:31:01 +0000 http://www.neilshearing.com/2007/04/13/adsense-says-no-to-traffic-exchange-programs/#comment-41491 Wow, great information. I will begin applying it to my website :-D Thanks! Mike. Wow, great information. I will begin applying it to my website :-D

Thanks!

Mike.

]]> by: Phil http://www.neilshearing.com/2007/04/13/adsense-says-no-to-traffic-exchange-programs/#comment-21871 Mon, 08 Oct 2007 16:54:26 +0000 http://www.neilshearing.com/2007/04/13/adsense-says-no-to-traffic-exchange-programs/#comment-21871 Well, I like what Google is doing with its TOS. I feel it will go a long way to help advertisers feel more comfortable that their money is being well spent on real visitors and not click networks looking to beat up on a ad network. Phil Well, I like what Google is doing with its TOS. I feel it will go a long way to help advertisers feel more comfortable that their money is being well spent on real visitors and not click networks looking to beat up on a ad network.

Phil

]]> by: Ann http://www.neilshearing.com/2007/04/13/adsense-says-no-to-traffic-exchange-programs/#comment-10784 Mon, 27 Aug 2007 16:45:29 +0000 http://www.neilshearing.com/2007/04/13/adsense-says-no-to-traffic-exchange-programs/#comment-10784 What is all this talk about website exchanges done by email? I had a look at a site that surfs a site for 30 seconds. Cant google recognise that humans dont look a website for exactly 30 seconds each time!! As for Indian countries, dont google think "how come all his add clicks are coming from dehli? I have heard that click groups work via email. I imagine they dont go nuts but click all over the world to look natural and keep the click rate average. Let me know all you can. cheers ann What is all this talk about website exchanges done by email?
I had a look at a site that surfs a site for 30 seconds.
Cant google recognise that humans dont look a website for exactly 30 seconds each time!!
As for Indian countries, dont google think “how come all his add clicks are coming from dehli?
I have heard that click groups work via email.
I imagine they dont go nuts but click all over the world to look natural and keep the click rate average.
Let me know all you can.
cheers
ann

]]> by: BigBicepDude http://www.neilshearing.com/2007/04/13/adsense-says-no-to-traffic-exchange-programs/#comment-6664 Sat, 21 Apr 2007 01:17:21 +0000 http://www.neilshearing.com/2007/04/13/adsense-says-no-to-traffic-exchange-programs/#comment-6664 Not going to happen, yahoo is already behind by a long way. Simple market principles show it takes a lot to bring a looser back into the running - just ask Lee Iacocca Not going to happen, yahoo is already behind by a long way. Simple market principles show it takes a lot to bring a looser back into the running - just ask Lee Iacocca

]]> by: Mike Liebner http://www.neilshearing.com/2007/04/13/adsense-says-no-to-traffic-exchange-programs/#comment-6660 Fri, 20 Apr 2007 23:32:13 +0000 http://www.neilshearing.com/2007/04/13/adsense-says-no-to-traffic-exchange-programs/#comment-6660 I don't get the fuss either! Google really gets me riled up sometimes as to how arrogant they are. I believe it is simply flexing to show their advertisers that they care about click fraud. If they weren't being pressured about invalid clicks I bet they'd not even care if click fraud existed. But since they need to keep their public image squeeky clean they do stuff like this and also stuff like busting sites for images close to ads (deceptive?). I am really rooting for Yahoo to come up and give Goo a run for the money! They deserve some competition! I don’t get the fuss either! Google really gets me riled up sometimes as to how arrogant they are. I believe it is simply flexing to show their advertisers that they care about click fraud. If they weren’t being pressured about invalid clicks I bet they’d not even care if click fraud existed. But since they need to keep their public image squeeky clean they do stuff like this and also stuff like busting sites for images close to ads (deceptive?). I am really rooting for Yahoo to come up and give Goo a run for the money! They deserve some competition!

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