Monthly Archives: April 2007

Lord Of The Rings Online – LOTRO – Rollout Marketing Strategy

For anyone who’s interested in MMORPG’s (massive, multiplayer online role-playing games), the launch of Lord Of The Rings Online is a big event. LOTRO (as it’s known to its players) is a highly anticipated MMORPG set in Tolkien’s fantasy world. … Continue reading

Posted in Current posts, product launch | Leave a comment