Did Your PageRank Go Up Or Down?
Hey, it doesn’t matter anyway, really, does it?
We all like to keep track of certain “metrics”, be they PageRank, Alexa Ranking, Daily Site Visitors, EPC, CPM and other alphabet soup.
But, the only one that really matters, from a business perspective, is profit.
Yes, Google may deign to let us know the PageRank for our pages every few months. (even though they, naturally, update their internal pagerank scores much more often than that)
Yes, if you sell links on your sites based on the site’s PageRank, you may find your site’s PageRank directly relates to your profits, which makes it a more important number to you.
But, in general, it isn’t a hugely important number to most people. You can make a fortune without PageRank… just ask anyone who has put up a salesletter for a new product, emailed their lists and made a huge amount of money from sales of the new product… without any PageRank at all. Or someone who earns money buying clicks then sending them to other sites… click flippers. They don’t need PageRank.
Almost all my sites stayed at PageRank 5, so the latest toolbar export didn’t have me jumping up and down.
Apparently a lot of sites saw their PageRank fall. I’ve also heard, from personal communication, of sites rising in PageRank.
So there were winners, losers and people unaffected.
Sounds about right to me. 
Now… let’s look at profits instead, shall we? 
