Instant PageRank?

If there’s a news website with “breaking news”, such as this page at Telegraph.co.uk, that page is, by definition, brand new.

So how can it have PageRank 2 already (according to my Google Toolbar)?

Does the Googlebot crawl the Telegraph (PR8) homepage so often it finds the breaking news pages almost instantly and assigns PageRank?

Or is the PageRank 8 homepage of the Telegraph powerful enough to pass instant PageRank to any page it links to, regardless of whether or not Google knows about it?

I guess, seeing as PageRank is Google’s system, it’s probably the former… but, boy, assigning PageRank to a breaking news webpage, which was either minutes or hours old is really fast! :-)

… and I thought the Toolbar was only updated every 90 days according to the SEO folks. Well, if it shows the PR for a “breaking news” webpage, it must be updated much, much more frequently than that…?

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2 Responses to Instant PageRank?

  1. LazyHippy says:

    Is The Telegraph considered an authority site by Google? If so, maybe it’s something to do with that?

    Nice blog btw, great to stumble across a fellow Brit marketer! (I was searching for a keyword tool! lol) Whereabouts in the UK are you?

    Added to my reader – will check out properly when I get time. It’s always finding time for everything in this game isn’t it?!

    Take it easy,

    Si