What’s your bounce rate?
Do visitors come to your site, then leave?
How many leave immediately?
Do you know?
You should. Apparently your “bounce rate” affects your site’s quality score at Google… which means your Pay Per Click costs and your organic search rankings will be determined, in part, by your bounce rate.
Google say, “A high bounce rate indicates that the page is not well matched to the ad or link that is driving traffic to the page.”
(source)
… and also…
“Bounce Rate: Bounce rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page). Bounce rate is a measure of visit quality and a high bounce rate generally indicates that site entrance (landing) pages aren’t relevant to your visitors. You can minimize Bounce Rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.”
(source)
What can you do to decrease your bounce rate? Make your site attractive, have content on the pages your visitors land on that matches what they were looking for and give your visitors a way of interacting such as leaving their thoughts/comments.
September 24th, 2007 at 11:23 am
This poses a problem for some affiliates who use PPC traffic that is directed to a well optimised landing page. If the visitor is given one option i.e. click on the affiliate link they will - while you get a great page CTR (and affiliate sales) you get penalised at adsense and your clicks cost you more.
Overall the information you’ve shared Neil should encourage readers to at least try a name squeeze landing page or bonus offer page - and don’t forget to put the analytics code on every page of your capture sequence.