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Adsense changes… only clicks on titles and url’s will work.

Adsense have just changed their system…

“we’ve just changed our text ads slightly to help reduce accidental clicks. In the past, users could click on both the background and full text of an ad, but now they can click only on the title and URL of a text ad. By allowing users to click only on the ad title and URL, we aim to decrease accidental clicks, better aligning visitor behavior with their intent. Overall, the decrease in accidental clicks will keep users on your website, interacting your content, until they intend to click on an ad.” link

I’m surprised that was important. After all, if you clicked somewhere between the title and url of an ad (ie the actual ad description), you were almost certainly intending to click… which only leaves the “white space” around the ads to generate unintended clicks… that white space is no-longer clickable.

I guess that will decrease some accidental clicks… which is a good thing because even though Adesens publishers will lose a few clicks, the actual advertisers will be willing to pay more per click because their visitors will have definitely wanted to click, which should balance things out for publishers.

Did you spot the deliberate typo? Good. :-)

This entry was posted on Friday, November 16th, 2007 at 1:41 pm and is filed under Current posts, Adsense tips. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

4 Responses to “Adsense changes… only clicks on titles and url’s will work.”

  1. Judjie Parba Says:
    November 17th, 2007 at 8:03 am MyAvatars 0.2

    Well, thats good…. in the advertiser’s side but I think… It will likely reduce publisher earnings…….

  2. Neil_Shearing Says:
    November 18th, 2007 at 3:41 pm MyAvatars 0.2

    I don’t think so… less accidental clicks is good for the whole system. The advertisers will see higher ROI which will allow them to bid more per click.

  3. Anurag Bisaria Says:
    November 21st, 2007 at 8:41 am MyAvatars 0.2

    Hi Neil,
    I have been trying to lodge a support ticket, but the support desk is not working, it seems.
    I finally got around to reading your Auto Income Secrets which I had bought in 2005.
    Are the concepts still valid, and is Article Bot still available and more importantly does it still work, in view of all the changes introduced by Google since 2005.
    Also is it possible to get AIS Deluxe at the Arm Tisters discount, where you have made videos of building a site using the AIS concept.
    Please let me know
    Anurag