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Kontera eCPM… Early Data…

Well, I didn’t take off Adsense ads from my pages, so I guess the earnings from Kontera have to be seen in that light. Even so, I’m quite surprised at how low the eCPM is.

(eCPM is earnings per thousand page impressions)

After 4,000+ page impressions the clickthrough rate is above 5%, which shows that people are seeing and clicking on the ads, but the eCPM is under $5.

My Adsense eCPM was about $19 and that seems to have gone down to about $15… but if you add the Adsense and Kontera earnings, I’m getting just slightly more… about $20 eCPM.

I guess the Kontera ads will be staying. Despite the low eCPM, they offer some extra content to visitors and have slightly boosted the overall eCPM. I’ll be checking the stats again after a longer period of time and see if the same holds true.

This entry was posted on Monday, November 19th, 2007 at 8:57 pm and is filed under Current posts, Kontera. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

9 Responses to “Kontera eCPM… Early Data…”

  1. Vered Says:
    November 20th, 2007 at 2:58 pm MyAvatars 0.2

    Hi Neil,

    My name is Vered and I am from Kontera.

    I wanted to mention than when it comes to income, our ads’ performance is influenced by several factors: traffic, content category, site structure, and volume.

    I suggest that you visit our blog (www.blog.kontera.com) to review some of our optimization tips. I am sure that if you follow our guidelines you should see very good results.

    Don’t hesitate to contact me if you need any additional information

    Vered
    Publisher Services Manager
    www.kontera.com

  2. Neil_Shearing Says:
    November 20th, 2007 at 3:20 pm MyAvatars 0.2

    Hi Vered,

    Thanks for your comments.

    Regarding these optimization tips at the Kontera blog…
    http://blog.kontera.com/2007/11/01/tips-and-tricks-to-optimize-contentlinks%e2%84%a2-for-your-site/trackback/

    I’ve already requested that Kontera don’t show ads from Dealtime.com or Shopping.com at my site and have had that request acknowledged.

    It’s my belief that weeding out the advertisers paying the minimum clickthrough will increase the eCPM. Some advertisers, such as the ones above, are bidding on huge numbers of generic keywords… which doesn’t really help my visitors or me as a publisher.

    As for zoning the ads, that isn’t really applicable because the ads are being shown on articles which make up 95% of the content of each page.

    I don’t think changing the link color will make much difference. As I’ve said, I’m getting a 5% clickthrough rate… the problem is the CPM.

    My content is varied and generic. I would expect to be earning the average CPM of a Kontera publisher. As I said, I was earning about $19 EPM using only Adsense… which I guess is about their average.

    So I would *guess* that $5 eCPM is the average CPM across the network of Kontera publishers?

  3. Vered Says:
    November 21st, 2007 at 5:31 pm MyAvatars 0.2

    Dear Neal,

    I’ve asked our support team to take a look at ContentLink™’s performance on your site.

    As a result, some of ContentLink™’s employment parameters for your site were changed. This change should go into effect within the next 24 hours. I am sure you’ll witness improved results soon.

    If you have any additional questions or comments please don’t hesitate to contact me.

    Best,
    Vered
    Publisher Services Manager
    www.kontera.com

  4. Neil_Shearing Says:
    November 21st, 2007 at 5:44 pm MyAvatars 0.2

    OK, thanks. :-)

  5. Mike White Says:
    November 24th, 2007 at 5:32 am MyAvatars 0.2

    Wow! Great service! Now if only they’d answer my e-mails. ;)

  6. Dominic Says:
    December 10th, 2007 at 5:26 pm MyAvatars 0.2

    Neil,

    Did you ever notice difference with the change that Kontera put in for you?. I have an article site too and I’m experiencing low eCPM.

    Thanks

  7. Neil_Shearing Says:
    December 10th, 2007 at 5:49 pm MyAvatars 0.2

    Hi Dominic,

    I lost some site traffic due to my own foobaring of the site.. but, no, there wasn’t any impact. The stats stayed the same.

    Neil.

  8. Bugaboo Says:
    August 5th, 2008 at 10:32 am MyAvatars 0.2

    Thanks for the great post. I will still give Kontera a go and see how the results go.

  9. bodrum otel Says:
    August 26th, 2008 at 9:55 am MyAvatars 0.2

    very nice info thank you

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