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	<title>Comments on: Kontera eCPM&#8230; Early Data&#8230;</title>
	<atom:link href="http://www.neilshearing.com/2007/11/19/kontera-ecpm-early-data/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.neilshearing.com/2007/11/19/kontera-ecpm-early-data/</link>
	<description>Internet marketing tips and strategies to boost your Internet marketing expertise!</description>
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	<item>
		<title>By: bodrum otel</title>
		<link>http://www.neilshearing.com/2007/11/19/kontera-ecpm-early-data/comment-page-1/#comment-143616</link>
		<dc:creator>bodrum otel</dc:creator>
		<pubDate>Tue, 26 Aug 2008 08:55:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.neilshearing.com/2007/11/19/kontera-ecpm-early-data/#comment-143616</guid>
		<description>very nice info thank you</description>
		<content:encoded><![CDATA[<p>very nice info thank you</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Bugaboo</title>
		<link>http://www.neilshearing.com/2007/11/19/kontera-ecpm-early-data/comment-page-1/#comment-142381</link>
		<dc:creator>Bugaboo</dc:creator>
		<pubDate>Tue, 05 Aug 2008 09:32:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.neilshearing.com/2007/11/19/kontera-ecpm-early-data/#comment-142381</guid>
		<description>Thanks for the great post.  I will still give Kontera a go and see how the results go.</description>
		<content:encoded><![CDATA[<p>Thanks for the great post.  I will still give Kontera a go and see how the results go.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Neil_Shearing</title>
		<link>http://www.neilshearing.com/2007/11/19/kontera-ecpm-early-data/comment-page-1/#comment-116782</link>
		<dc:creator>Neil_Shearing</dc:creator>
		<pubDate>Mon, 10 Dec 2007 16:49:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.neilshearing.com/2007/11/19/kontera-ecpm-early-data/#comment-116782</guid>
		<description>Hi Dominic,

I lost some site traffic due to my own foobaring of the site.. but, no, there wasn&#039;t any impact. The stats stayed the same.

Neil.</description>
		<content:encoded><![CDATA[<p>Hi Dominic,</p>
<p>I lost some site traffic due to my own foobaring of the site.. but, no, there wasn&#8217;t any impact. The stats stayed the same.</p>
<p>Neil.</p>
]]></content:encoded>
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	<item>
		<title>By: Dominic</title>
		<link>http://www.neilshearing.com/2007/11/19/kontera-ecpm-early-data/comment-page-1/#comment-116779</link>
		<dc:creator>Dominic</dc:creator>
		<pubDate>Mon, 10 Dec 2007 16:26:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.neilshearing.com/2007/11/19/kontera-ecpm-early-data/#comment-116779</guid>
		<description>Neil,

Did you ever notice difference with the change that Kontera put in for you?. I have an article site too and I&#039;m experiencing low eCPM.

Thanks</description>
		<content:encoded><![CDATA[<p>Neil,</p>
<p>Did you ever notice difference with the change that Kontera put in for you?. I have an article site too and I&#8217;m experiencing low eCPM.</p>
<p>Thanks</p>
]]></content:encoded>
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	<item>
		<title>By: Mike White</title>
		<link>http://www.neilshearing.com/2007/11/19/kontera-ecpm-early-data/comment-page-1/#comment-104901</link>
		<dc:creator>Mike White</dc:creator>
		<pubDate>Sat, 24 Nov 2007 04:32:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.neilshearing.com/2007/11/19/kontera-ecpm-early-data/#comment-104901</guid>
		<description>Wow! Great service! Now if only they&#039;d answer my e-mails. ;)</description>
		<content:encoded><![CDATA[<p>Wow! Great service! Now if only they&#8217;d answer my e-mails. <img src='http://www.neilshearing.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Neil_Shearing</title>
		<link>http://www.neilshearing.com/2007/11/19/kontera-ecpm-early-data/comment-page-1/#comment-94941</link>
		<dc:creator>Neil_Shearing</dc:creator>
		<pubDate>Wed, 21 Nov 2007 16:44:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.neilshearing.com/2007/11/19/kontera-ecpm-early-data/#comment-94941</guid>
		<description>OK, thanks. :-)</description>
		<content:encoded><![CDATA[<p>OK, thanks. <img src='http://www.neilshearing.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
]]></content:encoded>
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	<item>
		<title>By: Vered</title>
		<link>http://www.neilshearing.com/2007/11/19/kontera-ecpm-early-data/comment-page-1/#comment-94901</link>
		<dc:creator>Vered</dc:creator>
		<pubDate>Wed, 21 Nov 2007 16:31:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.neilshearing.com/2007/11/19/kontera-ecpm-early-data/#comment-94901</guid>
		<description>Dear Neal, 

I&#039;ve asked our support team to take a look at ContentLinkâ„¢&#039;s performance on your site. 

As a result, some of ContentLinkâ„¢&#039;s employment parameters for your site were changed. This change should go into effect within the next 24 hours. I am sure you&#039;ll witness improved results soon. 

If you have any additional questions or comments please don&#039;t hesitate to contact me.

Best, 
Vered 
Publisher Services Manager 
www.kontera.com</description>
		<content:encoded><![CDATA[<p>Dear Neal, </p>
<p>I&#8217;ve asked our support team to take a look at ContentLinkâ„¢&#8217;s performance on your site. </p>
<p>As a result, some of ContentLinkâ„¢&#8217;s employment parameters for your site were changed. This change should go into effect within the next 24 hours. I am sure you&#8217;ll witness improved results soon. </p>
<p>If you have any additional questions or comments please don&#8217;t hesitate to contact me.</p>
<p>Best,<br />
Vered<br />
Publisher Services Manager<br />
<a href="http://www.kontera.com" rel="nofollow">http://www.kontera.com</a></p>
]]></content:encoded>
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	<item>
		<title>By: Neil_Shearing</title>
		<link>http://www.neilshearing.com/2007/11/19/kontera-ecpm-early-data/comment-page-1/#comment-81991</link>
		<dc:creator>Neil_Shearing</dc:creator>
		<pubDate>Tue, 20 Nov 2007 14:20:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.neilshearing.com/2007/11/19/kontera-ecpm-early-data/#comment-81991</guid>
		<description>Hi Vered,

Thanks for your comments.

Regarding these optimization tips at the Kontera blog...
http://blog.kontera.com/2007/11/01/tips-and-tricks-to-optimize-contentlinks%e2%84%a2-for-your-site/trackback/

I&#039;ve already requested that Kontera don&#039;t show ads from Dealtime.com or Shopping.com at my site and have had that request acknowledged. 

It&#039;s my belief that weeding out the advertisers paying the minimum clickthrough will increase the eCPM. Some advertisers, such as the ones above, are bidding on huge numbers of generic keywords... which doesn&#039;t really help my visitors or me as a publisher.

As for zoning the ads, that isn&#039;t really applicable because the ads are being shown on articles which make up 95% of the content of each page.

I don&#039;t think changing the link color will make much difference. As I&#039;ve said, I&#039;m getting a 5% clickthrough rate... the problem is the CPM.

My content is varied and generic. I would expect to be earning the average CPM of a Kontera publisher. As I said, I was earning about $19 EPM using only Adsense... which I guess is about their average.

So I would *guess* that $5 eCPM is the average CPM across the network of Kontera publishers?</description>
		<content:encoded><![CDATA[<p>Hi Vered,</p>
<p>Thanks for your comments.</p>
<p>Regarding these optimization tips at the Kontera blog&#8230;<br />
<a href="http://blog.kontera.com/2007/11/01/tips-and-tricks-to-optimize-contentlinks%e2%84%a2-for-your-site/trackback/" rel="nofollow">http://blog.kontera.com/2007/11/01/tips-and-tricks-to-optimize-contentlinks%e2%84%a2-for-your-site/trackback/</a></p>
<p>I&#8217;ve already requested that Kontera don&#8217;t show ads from Dealtime.com or Shopping.com at my site and have had that request acknowledged. </p>
<p>It&#8217;s my belief that weeding out the advertisers paying the minimum clickthrough will increase the eCPM. Some advertisers, such as the ones above, are bidding on huge numbers of generic keywords&#8230; which doesn&#8217;t really help my visitors or me as a publisher.</p>
<p>As for zoning the ads, that isn&#8217;t really applicable because the ads are being shown on articles which make up 95% of the content of each page.</p>
<p>I don&#8217;t think changing the link color will make much difference. As I&#8217;ve said, I&#8217;m getting a 5% clickthrough rate&#8230; the problem is the CPM.</p>
<p>My content is varied and generic. I would expect to be earning the average CPM of a Kontera publisher. As I said, I was earning about $19 EPM using only Adsense&#8230; which I guess is about their average.</p>
<p>So I would *guess* that $5 eCPM is the average CPM across the network of Kontera publishers?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Vered</title>
		<link>http://www.neilshearing.com/2007/11/19/kontera-ecpm-early-data/comment-page-1/#comment-81781</link>
		<dc:creator>Vered</dc:creator>
		<pubDate>Tue, 20 Nov 2007 13:58:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.neilshearing.com/2007/11/19/kontera-ecpm-early-data/#comment-81781</guid>
		<description>Hi Neil, 

My name is Vered and I am from Kontera.

I wanted to mention than when it comes to income, our ads&#039; performance is influenced by several factors: traffic, content category, site structure, and volume.

I suggest that you visit our blog (www.blog.kontera.com) to review some of our optimization tips. I am sure that if you follow our guidelines you should see very good results. 

Don&#039;t hesitate to contact me if you need any additional information 

Vered
Publisher Services Manager
www.kontera.com</description>
		<content:encoded><![CDATA[<p>Hi Neil, </p>
<p>My name is Vered and I am from Kontera.</p>
<p>I wanted to mention than when it comes to income, our ads&#8217; performance is influenced by several factors: traffic, content category, site structure, and volume.</p>
<p>I suggest that you visit our blog (www.blog.kontera.com) to review some of our optimization tips. I am sure that if you follow our guidelines you should see very good results. </p>
<p>Don&#8217;t hesitate to contact me if you need any additional information </p>
<p>Vered<br />
Publisher Services Manager<br />
<a href="http://www.kontera.com" rel="nofollow">http://www.kontera.com</a></p>
]]></content:encoded>
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