ASCII Art in Google Adwords

Why didn’t I think of this… using little ASCII-pictures in Google Adwords

A German car rental company used little ASCII-art pictures of cars as their Adword Ads.

Apparently it got a 47% more clickthroughs. LOL. Genius.

(how it got past Google’s automated filters, I’m not sure) :-)

3 Responses to “ASCII Art in Google Adwords”

  1. makingyouricher Says:
    MyAvatars 0.2

    Hi neil, you asked innocently, “(how it got past Google’s automated filters, I’m not sure…”

    Though I am not an expert SEO or Google, but let me volunteer an answer: Google is made of humans and are not 100% perfect!

    Well this is what I feel :)

    What do you say more this?

  2. Neil_Shearing Says:
    MyAvatars 0.2

    My guess is it didn’t last very long… probably the automated filters accepted it and it went live, then a human reviewer probably pulled it.

    Neil.

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