Neil Shearing’s Internet Marketing Strategies

OK, so my test of Kontera Ads showed rather quickly that their earnings were poor in comparison to Google Adsense but I stuck with it because I wanted to run a long test to be statistically sure that my results were accurate. We also had Vered from Kontera comment at the blog post and say that they had tweaked my account settings to optimize the earnings. After that, I felt it was only fair to give the ads an extended run to see if the earnings improved.

They didn’t.

The harsh reality is that the Kontera eCPM (earnings per thousand page impressions) was under four bucks. I’ve now qualified for their minimum payout ($100) so I’ll be removing the Kontera ads and testing my own brand-new method of advertising. I expect it to massively improve site earnings…

(note: I ran Kontera ads at the same time as Adsense during my test. The Adsense earnings fell by about the same amount the Kontera ads earned. I don’t know what Kontera ads alone would have earned.)

This entry was posted on Friday, January 25th, 2008 at 9:34 am and is filed under Current posts, Adsense tips, Kontera, advertising. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.