If you ever want to know how to write a quality newsletter, check out Internet Marketing Secrets by Michael Campbell.
Not only is the content 100% useful, but the newsletter itself makes a great case study for someone wanting to write a newsletter. Check out the headlines in the latest issue…
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1) Traffic Generation Experts Part 1
2) Why the Best Meat is in the Tail
3) SEO Tools for the Firefox Browser
4) Benefits of “Jiggling” the Web
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Did you notice how they’ve been cleverly crafted to make you want to read the whole newsletter? Did you also notice the SEO aspects, so that when the newsletter goes online it has a good chance of ranking for “traffic generation”, “traffic generation experts”, “SEO tools”, “SEO tools firefox”?
Michael then has a lead piece where he mentions the audio part of the newsletter (available here and also on iTunes.) So, not only are his subscribers getting a text version, but also audio content. Presumably that means subscribers are finding Michael’s audios on iTunes and other places (podcast directories?) and he’s gaining new subscribers from those sources.
After the audio section, Michael crafts an affiliate promotion. If you’ve ever wondered how to pre-sell and give content at the same time (not an easy task!), check this out…
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The Best Meat is in the Tail
(Quality headline. Invokes interest and is amusing)
I’ve been saying it for years… in 1999 I told you to focus your sites on product makes and model numbers. In 2001 I told you to go either ahead or behind the retail curve. (It’s called the Long Tail now.)
(Establishes how long Michael has been teaching Internet marketing to his audience)
In 2003, I told you how to build mininets out of thematically related sites. I showed you how to link the sites together. I also diagramed the first ever thematic internal linking structure.
“Start with a generic home page, link it to targeted category pages, which link to highly focused make and model number pages.” (Which – depending on who borrowed the idea – are now called virtual real estate, spokes and nodes, themeing, silos or pyramids.)
In 2005 I told you to build landing pages for PPC ads. To target “buying phrases” like “nokia n80 lithium battery” and avoid the generic terms like, “cell phone.”
(Highlights how Michael has been on the “cutting edge” of Internet marketing and usually ahead of the curve, for many years.)
There was one student who listened to everything I said. Look at this testimonial he sent me back in 2004.
“Mininets and have been responsible for an explosion in my online revenue. It’s really about site building, cross linking, and monetization. Your ebook put me over the edge and synthesized that for me.” **this testimonial for Michael re-emphasises how he’s the “authority figure” in this context**
You probably never heard of my student because – like most good students – he stayed under the radar, quietly building a successful web empire. He went from humble beginnings to become a Jedi Master of marketing. And he does very well for himself. His name is Dave Tropeano.
(Strongly positive introduction of “student”.)
Now Dave is sharing what he has learned. A true character trait of success. Having enough abundance and confidence that he’s willing to share his wisdom in a new affiliate training system called, “Long Tail Cash.”
(Endorsement of the “student” by the “teacher”.)
Recently Dave told me, “The original inspiration for my course and my approach to affiliate marketing comes from Clickin it Rich. It tries to be a successor to your ebooks.”
“It’s a basic plan for people to follow, by marketing vendors, makes and model numbers. I’ve had great success with this and owe a lot of it, to my years of reading your newsletter and listening to your advice.”
That pretty much sums it up. I’ve watched the videos Dave produced, and they are certainly “inspired” by my ebooks Clickin’ it Rich (CIR) and Revenge of the Mininet (REV). If I had rewritten them in 2008… that’s probably what they’d look like.
(The killer point… Michael endorses the product and says it’s what he would have written. The credibility and authority he just built up now transfers to the product he’s endorsing.)
So if you liked my works, and were looking for the modern equivalent of them, then take it from Dave Tropeano, the student who became a master, that is willing to share all he has learned.
Long Tail Cash is the best affiliate marketing course you can get right now. So if you want to learn affiliate marketing, invest in yourself, invest in this knowledge. Slather it into your brain. For an investment in yourself always pays the highest dividends.
Learn Affiliate Marketing
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There’s further quality content in “3) SEO Tools for the Firefox Browser” and “4) Benefits of “Jiggling” the Web”. The latter, especially, gives some quality tips for how to use Web2.0 properties to get rapid links and search engine indexing. I love how he calls his technique, “Bleached white hat for my stuff… a little “beige” for the others”.
Michael is now using a hybrid system of his own written content married with the audio section where he interviews other marketers about different aspects of Internet marketing. For meontization, he blends both “sponsored ads” and an “advertorial” into the written newsletter seamlessly.
Simply an excellent example of how to write a top-quality newsletter.
