Is It Evil To Pad Your Blog With Backdated Content?

I’ve been checking out some fellow Internet marketers… people who seem to have well established blogs… but can you believe what you see?

Surely some of these Internet marketers, whose blog posts seem to go back to 2004 or beyond didn’t really have blogs back then?

Heck, this blog only goes back to 2006… because that’s when I started it, despite the fact that I’ve been making money online since 1997.

How did these other Internet marketers manage to start a blog and then back-date it by a couple of years?

From what I can tell, they made posts with historical dates, using their old email promotions as content for the blog posts.

But why?

Well, I guess it makes use of their old content, which may get a click or two when it’s indexed by the search engines… but my guess is that they want to be seen to have a long track-record online. It’s obvious from my previous post that people with a long track record of marketing online successfully are more respected than people who just arrive online and start shouting how wonderful they are.

So… Padding Your Blog With Backdated Content… respectable, or a cheap trick?

What do you think?

What’s next? Twitter tweets from 2001? Facebook pages from 1999? Squidoo Lenses from 1994? :-)

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