The marketer was obviously just trying to pull a “get them interested” ploy, and Martin has seen it all before, he’s been doing this longer than me, and probably as long as you, Neil, so he “called the bluff”..

“copywriting” should, imho, be saved for sales latters/pages.

I can do “copy”, I’m not great at it, but I can do it, but I don’t do it when I’m sending a mailing to my list/subscribers.

They’re already on my newsletter list because of some salespage or “squeezepaqe” “copy”, so they don’t need any more, they signed up to get my honest opinion, I hope, so that’s what I give, no BS copyrighting, just what I think.

Guess who I learnt that one from…
thanks “Neily”.

@MattGarrett
p.s. don’t follow me on twitter, you’ll know how much time I spend…….

Neil.

Some marketers that are a little shady or promote things or other marketers of similar nature are off my list too. only ones giving good info will stay.

I will keep neil shearing on my list.

steve

As you know I’m currently in the process of methodically unsubscribing from a number of lists that I feel on reflection take more than they give in the attention / WIIFM equation.

When I get a “I’m stepping it up so hold on tight or p*** off” email like the one you’ve just described I’m always tempted to hang around just to see what’s coming up, but Martin is very right – if a marketer doesn’t respect your inbox – and hence you – they don’t deserve to have any place in it.