Aweber Email Open Rate Stats
If you haven’t already seen this, check it out.
Aweber, a big autoresponder company, have released some very interesting email marketing statistics such as which days do most emails get sent and which days get the highest open rates.
The overall average open rate is an astonishingly small 13%.
Wow. 87% of emails sent from Aweber don’t even get opened.
I wonder what it is for GetResponse… :p
I’ve stuck with plain text emails, which means I can’t determine open rates… but I’m thinking it’s an important metric to track, so I may switch to sending HTML emails.
What do you think?
May 18th, 2008 at 6:36 pm
Open rates are only able to be tracked for recipients that have images enabled and are viewing the HTML version of a message. It’s inaccurate to say that “87% of emails don’t get opened” by reversing the 13% number. There’s simply no way to know what percentage fully get opened or not opened. An open rate metric simply gives you a comparison against other campaigns sent around the same timeframe.
May 18th, 2008 at 6:56 pm
Hi Tom,
Thanks for the clarification. Actually, I wasn’t too sure that my conclusion was scientifically valid so I’m happy you stopped by.
Neil.