Change Equals Opportunity

I went to my local superstore yesterday and something had changed… they’d introduced self-service checkouts!

Wow.

You go around the store, put what you want in your basket, go to the checkout, swipe your own stuff, put in your credit card and pin (or pay by cash), get your printed receipt and walk off.

I haven’t tried it yet… I just stared in awe saying, “how cool is that?” to my wife. :-)

I’m not totally sure how they know that you’re paying for everything, but I’m sure they’ve got that covered.

Years ago you’d have to go to individual shops one at a time in your local high street and ask for what you wanted… so you’d have to visit the greengrocer, the butcher, the baker, the candlestick maker etc… then the “superstores” appeared and started bringing all those existing services under one roof… you just filled your trolley yourself from the shelves and paid for it all at the checkout. Now it seems that you can even pay for your shopping yourself too.

Magic.

As you can see from that example, change happens even in the places you don’t expect to see it.

Most businesses (and most people) hate change. They like to find a comfortable rut and live happily in it.

Unfortunately, life is rarely that simple. Change is always happening… and the businesses that move fast and exploit change are those businesses that grow… at the expense of the businesses who won’t face up to a changing environment.

Make sure your business reacts swifly to changes and it will always be best placed to profit.

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