Could someone explain to me why Adobe Acrobat 9 Pro is $449 at the US online store, but $998 (GBP499) at the UK online store?
It’s a 100% rip off. Literally. We pay 100% more.
Both products are downloadable. There can be no genuine reason to charge people in one country twice the amount of another for the same product. Even taking “sales tax” into account, the justification still isn’t there.
Help me out here… why is it acceptable to charge double for software depending on geo-location of the customer?
OK, I’ve just found this… so I’m not alone in ranting…
“Adobe Systems, producers of Photoshop, Acrobat and Flash, has long had a relatively chummy image compared to – say – Microsoft. But that might be changing, at least for some customers, as the company moves even beyond Redmond’s position on price differentials between the UK and US.
Of course, British consumers are well-accustomed to being charged higher prices for the same product. Despite occasional efforts by the EU [HA! Neil's note] to prevent such milking of the price-demand curve, the baseline rule seems more and more to be that UK customers should pay the same price in pounds as Americans do in dollars. With the exchange rate almost two to one these days, that’s a very expensive bitter pill to swallow.”
(source)
And in the same article Adobe responded…
“We set pricing in each market based on customer research, local market conditions and the cost of doing business … the EU has 10 major languages, 4 major currencies … the costs of doing business in European markets are significantly higher per unit of revenue than in the US.”
DO ME A FAVOUR!
What a rubbish excuse. But, hey, I have a solution. Let me choose to spell FAVOR the same way as the American’s do, and download the US version… and pay the US price. I’d be happy to.
Until then, no thanks, Adobe.