In what could be a boon for many people sitting on undeveloped domains (ones that just have placeholder pages, also known as parked pages or parked domains), Google has announced that you can place Adsense on such pages.
“Many publishers have approached us looking for a way to monetize their domains, and today, we’re excited to announce the expansion of AdSense for domains. This product allows publishers to earn revenue through ads placed on undeveloped domains.”
At the moment, you’ll need to be an “English-language AdSense publisher located in North America”. Google says, “we’ll expand to additional regions and languages in the future”.
It’s not as easy to get Adsense on your parked domain pages as it is for regular pages. It seems that you have to tweak the domain DNS settings to effectively turn the placeholder page over to Google, who then display a page with “Sponsored Listings”, “Related Searches” and “Popular Categories” along with two search boxes.
This raises two points…
1: How can Google justify creating a page with just ads and search boxes, when they say you can’t create MFA (“Made for Adsense”) sites? The unique content on these “Domains for Adsense” pages is zero. What was that famous guideline… something like… if you remove the advertising, does the page still offer value?
2: How these “Domains for Adsense” pages have any relevance to the visitor? The only thing Google can base the targeting of the ads on is the domain name. As an Adwords advertiser, would you want your ad displayed on a page with very little relevance to what you’re offering?