I was reading Martin Avis’ Kickstart Newsletter today and found it very interesting. Martin was talking about the latest guru launch, which seems to have resulted in 4 million dollars in sales within 24 hours because of multiple other gurus promoting it with huge “value added” bonuses.
Martin wrote…
“One other interesting observation is that the newsletters I receive are filtered into three possible places: a special folder for newsletters from people I trust and read, a second ‘general ezines’ folder from people I get stuff from regularly, but who send more cr*p than content, and my normal inbox where the stuff I haven’t set specific filters for lands.
All of the shrill entreaties to buy this latest and greatest launch went into my inbox or the general ezines pile. Not a single one of the trusted marketers who send out interesting, thought provoking and highly readable content bothered to promote it at all.
Must be something in there about the company you keep.”
Neil,
Part of my personal New Year “cleanup” included unsubscribing from hollow content newsletters. The culling process continues.
If an author has only mailed out product launch offers since Jan. 1st, he/she is now off my “welcome-in” list.
Herb
Just found your blog through Google, and I have to say I thoroughly enjoy it. Good information you provide about Internet Marketing ethics.
There is great importance of the internet marketing or advertising ethical issues.The ethics are the cultural values of the society.
I do agree with Billy Cage that “there is great importance of ethics in Internet marketing or advertising ethical issue.” Some think process also varies from person to person.
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I do believe that ethics are really important. But I don’t think its only internet marketing which needs ethics. I believe ethics are important in every business…Its online or anything else
@ Billy – I agree with importance of ethics in professional life and personal life but it affects at personal level how we treat it..
Spent several weeks of research on the internet looking for the right opportunity. I can honestly say I have found a Internet Membership Training Site that has more than I could ever hope for. For a 29 dollar monthly membership fee you receive all the tools, software, training and support you need to become highly successful. They are the number one training site on the web.