How To Keep A Server Up During A Product Launch
Wednesday, March 25th, 2009Alex Poole over at his blog has made an excellent post about how to keep a server up during a product launch.
Some people think the “whoops my server went down during launch” is a trick to get people back to their site, but any marketer who’s had a server go down during a launch will know it’s a harrowing process, and not something you’d want to pretend had happened. If a server goes down during a top marketer’s product launch they could be losing tens of thousands of dollars in sales per hour!
So, hat tip to Alex. Hopefully we’ll see a few less emails along the lines of, “whoops, my server died”.

What did you think of the 