Comments on: How To Keep A Server Up During A Product Launch

By: Cofliee - Bluetooth Headsets

Cofliee - Bluetooth Headsets — Sun, 05 Apr 2009 09:38:05 +0000

Making sure that your server won’t play dead on you during your product launch is like going to the battle fully-armed. I could not stress enough how important this is for every online marketer.

By: Mark @ Irish Jewelry

Mark @ Irish Jewelry — Sat, 04 Apr 2009 17:01:39 +0000

I’m pretty sure stompernet uses the “our server crashed” marketing routine when they periodically open for new subscribers. Seems to work well for them.

Otherwise, yeah…I think you want your server up and running! Especially for hard goods that are impulse buys.

By: Maya - PowerPoint Templates

Maya - PowerPoint Templates — Thu, 02 Apr 2009 20:17:07 +0000

I think you need to start by anticipating that you may generate enough traffic to cause server issues. Implement load balancing or have a “backup plan” if you need more bandwidth.

By: r_shahin - Macbook Dreamer

r_shahin - Macbook Dreamer — Thu, 02 Apr 2009 10:28:49 +0000

I think it’s better for a big marketer to get in touch with his host before every big launch to check on things, and let them know he’s got something big coming up so that they can suggest if there was something he could do to guarantee that the server stays up. And it’s the best technique if you’ve got a shared hosting account. That way if the host insist on moving to bigger account, you could always send them a few buck as a down payment and tell them if you exceed the B/W limit or anything, they should raise the limit or something, and then you’d decide whether or not you want to upgrade.

By: Arlotta Internet Marketing Services

Arlotta Internet Marketing Services — Thu, 02 Apr 2009 07:39:45 +0000

Well wonder what benefit the marketer gets by a getting a server down. If there is going to be no sale and only people visiting the site and moving off, he maybe at a loss.

By: Emma | Brand Yourself

Emma | Brand Yourself — Wed, 01 Apr 2009 22:17:32 +0000

I fail to see any benefit to staging a server crash for a product launch – sure, it may give the impression to the user that the site has experienced massive amounts of traffic, but so what? In the internet world, they will simply move on to the next big thing and will likely forget about you all together. So yeah, it’s pretty vital that your site is hosted on a stable server with plenty of bandwidth. Anything less would prove to be a massive #fail!

By: kampanye damai pemilu indonesia 2009

kampanye damai pemilu indonesia 2009 — Wed, 01 Apr 2009 12:45:19 +0000

Mike is also a great Marketer and probably made several million dollars on his launch.

If I had his level of experience and financial resources I would do everything in my power from having this happen.

By: Dennis - Health Goal

Dennis - Health Goal — Wed, 01 Apr 2009 12:13:57 +0000

I noticed so many marketers pulling this stunt of late. Even with free products. I don’t want to name the ones who did this, but personally I think it’s a lame way of getting attention.

By: Joel - Things to Do In Guadalajara, Mexico

Joel - Things to Do In Guadalajara, Mexico — Wed, 01 Apr 2009 00:59:07 +0000

I read the blog post and found it interesting.

But I’m still a skeptic.

This launch was a classic chapter and verse blueprint of Cialdini’s book ‘Influence. Mike Filsame is a student of Cialdini’s research.

Mike is also a great Marketer and probably made several million dollars on his launch.

If I had his level of experience and financial resources I would do everything in my power from having this happen.

On a side note, Oprah Winfrey about a year ago did a webinar series with Eckart Tolle. On the first night, there were over 800,000 on the net listening in and her servers crashed and this was a free webinar series.

After the first week, to my knowledge she had no other problems and had over 1,000,000 viewers.

Just my two cents.

By: Terrance Charles

Terrance Charles — Tue, 31 Mar 2009 01:19:56 +0000

Good post Neil, I’ve seen the “my server crashed” method used before, some really did, but most was used for that purpose, good resouse…

Terrance Charles