It’s fairly obvious to anyone who’s been around online marketing for a while that “product launches” are a successful method for maximising sales and profits.
If you can organise and execute a good product launch, especially in the Internet marketing niche, you can expect a quick windfall of sales, profits AND build a list of customers at the same time.
Interestingly, all online product launches use roughly the same “recipe” to generate sales. Contrary to what most people believe, selling products online is a difficult task… people can’t touch the product, they may not know or trust the merchant to deliver the product, they may be concerned about security etc etc. Just looking at the shopping cart abandonment stats (anything from 55% to 71% depending on which survey you read) gives you an idea of how hard it is to convert prospects to sales. To generate the most possible sales, a product launch recipe uses…
New Product: Newest = Best
Coming Soon: Anticipation
Limited Quantities: Act Now!
Offer Deadline: Act Now!
Testimonials: Everyone Loves The Seller / Previous Products!
But, I’ve left out a specific “ingredient” of online product launches. Do you know what it is?
Email promotions from affiliates and JV partners: Sales Amplification
There are many ingredients for a successful product launch, but one of the most important ones is an army of affiliates ready to promote your offer. If you’ve ever seen a product launch from the point of view of a “JV partner”, you’ll have seen how much effort goes into marshalling the efforts of the partners, from personal emails containing product review access, to “copy and paste” email content, to JV competitions and prizes, to offers of “reciprocal mailouts”… all on top of high commissions.
Unfortunately, for a newbie marketer, it can be difficult finding those affiliates and JV partners.
One of the best shortcuts to take is to advertise your product launch a few months in advance on a JV broker site.
[Note, people use "affiliate" and "joint venture partner" interchangeably online. The only difference is that a JV partner is more likely, on average, to be able to generate sales than an affiliate]
One of the best, longest-running JV-broker sites is run by my friend, Mike Merz who I’ve known since about the dawn of the Internet!
You can join his “JV Notify Pro” website for free, but there’s also a “Partner Upgrade” offer which is discounted if you join in the next few days…
Why should you upgrade?
1: to get your launch mentioned in JVNP mailouts
2: to get complimentary review access to products you’re interested in promoting
3: to access VIP areas of the forums
So, grab the free account, or a “partner upgrade” and start networking! Then, when you’re ready to do a product launch, people will know you from the forums and be willing to be an affiliate or JV partner for you!
I would guess that most successful Internet marketers have used Mike’s JV Notify Pro service to help get them started.
