[below I've posted my new PLR primer report. If you'd like an editable version of it plus the rights to re-write it and re-use it just order "PLR Jackpot" by clicking this link, then send your receipt to: fabbonus AT googlemail.com . As a special thank you, I'll also send you access to a $47 report called "Pay Per View Riches" to give you some jump-start methods for traffic generation]
What Are Private Label Rights… And How To Make Money With Them!
Private Label Rights (hereafter called PLR), are the rights to take something, usually a product or report, and edit it in addition to being able to sell it yourself and keep the profits. Having PLR rights to an ebook usually means you can re-write it to make it unique, add your name to it as the author or even just “salami slice” it into smaller chunks of content for your blog or website.
Sometimes it’s easiest to see what PLR is by comparing it to what you get with Resale Rights. If someone sells you resale rights (sometimes called reprint rights) to an ebook they wrote, you have the right to re-sell the product at your website and keep the profits… you don’t own the writer of the ebook any money beyond the original payment for the resale rights. However, you cannot edit that ebook. So, if the author sprinkled affiliate links throughout the ebook, any affiliate commissions generated by the ebook would all go to the author.
By contrast, with PLR rights, you could edit the ebook to change the affiliate links to your own, thereby earning money from the sale of the product and also from the affiliate links within the ebook. You can also “re-package” the content as an audio, video or physical product. That’s why PLR rights are considered more valuable… because you are able to edit the ebook and replace the author’s name with your own, add in or replace text and edit affiliate links… as well as re-packaging the product if you like.
Just for completeness, Master Resale Rights are the rights to not only sell a product and retain all the income, but also sell Resale Rights to the product. Generally the sale of Master Resale Rights dilutes the value of the Resale Rights and if you’re considering buying Resale Rights, be cautious if Master Resale Rights are being offered too. Usually, the only limitations placed on someone buying PLR is that they can’t give away the product, sell the source files or offer any distribution rights (PLR, Resale Rights etc) to their customers.
What are the benefits of PLR products?
The major benefit of buying PLR products is that they are massive time-savers. It’s common to buy the rights to a product and receive not only the source file for the product, but also a pre-written sales letter and “thank you / download” page, complete with graphics and perhaps a squeeze page or affiliate signup page. Creating all those elements of the sales process yourself is usually beyond most people who will have to outsource the graphic-design or sales-letter writing, even if they’re happy to write the ebook, which can take a long time on its own! So, the time savings are huge and allow you to start selling products much, much quicker than if you had to create everything yourself.
How can you make money from PLR products?
Basically, you make money with PLR by selling the products you obtain rights to. If you have an existing customer list, offering PLR products adds another revenue stream to your business… especially if you put the offer in your autoresponder follow-up sequence. If you don’t have a customer list, you can offer the product to your prospects list at a low price to start building your customer list. If you don’t have a prospects list, you can try to find PLR offers that allow you to give the item away (usually reports, like this one), or write a short report yourself and give it away in exchange for your visitors email addresses… then, on the page people see after submitting their email addresses, show them an offer for a PLR product on the same topic as the report. 
You can use the PLR product to enter different markets, such as selling via Kindle, reposition it as a video product, reposition it as audio and sell it on iTunes, reposition it as a physical product and sell it on Amazon using CreateSpace.
What pitfalls are there to be wary of regarding PLR?
There are some things to be aware of regarding PLR. Firstly, you’re responsible for the sales process and customer support for any PLR you sell, so it’s wise not to offer PLR products in many different niches and markets unless you’re willing to support customer queries on many different topics. I wouldn’t recommend selling PLR on how to grow specialist roses unless you know about that topic because the first customer to ask you an on-topic question will be a cause of embarrassment!
Secondly, depending on the offer, many people may buy the same PLR product as you. It wouldn’t be good for your reputation to sell a product to a new customer that many other people are selling, especially if it’s a small niche… the customer may well end up buying duplicate products and getting irate. By the same token, people who don’t change a PLR product at all are only left with the price to compete on, which results in a “race to the bottom” as everyone with the rights tries to offer the product at the cheapest price. In some jurisdictions, the people offering the rights are not allowed to set a minimum price for the product, which results in copies being sold on eBay for pennies.
By far the best use of PLR is to re-write the product, at least partially, so you have a unique product, re-name it and tweak the graphics for it so that you can genuinely offer a product no-one else is offering. Most PLR products can be improved by expanding on sections and doing a good rewrite.
Thirdly, there’s often junk on the Internet. I know, it’s hard to believe, right?
It’s very important that you don’t buy PLR products based on price. Good PLR costs a lot of money to create when you consider the product ghost-writer, the sales letter author and the graphics person all need paying as well as co-ordinating them all and then bringing the product together for sale.
Buying from a legitimate PLR source means you’ll get good quality PLR products and can confidently buy from them in the future.
So, if you’re looking for a short-cut to a quality product… here’s a summary…
1: Get quality PLR (from PLR Jackpot)
2: Re-write the PLR to improve it. Rebrand it with a new title and either your name or a ghostname.
3: Sell the product to your existing contacts, or reposition it to sell as a new media (audio, video, physical).
4: Stick to products in a niche you know.
5: Place offers for your PLR products in an auto-responder sequence to cross-sell to your other customers in the same niche.
Thanks for reading, and best of luck with your PLR sales!