Richard Grady’s Wadcast…
Thursday, January 18th, 2007Richard Grady, a fellow Brit who’s been making money online almost as long as I have and who has a wealth of knowledge about making money on eBay, has dropped his long-running (5-years!) Online Trader newsletter in favor of launching a new audio podcast.
With a clever twist, he’s calling it a “wad”-cast. A “wad” is large roll of banknotes. Apparently it’s not only a slang English word… which I thought… my wife informs me that Americans know the word too… so it’s a genuine English word… thankfully. You don’t really want to accidentally market to only a fraction of the people online. 
OK, the name’s smart… but will people listen to the 30-minute “wadcast” every two weeks? Only if the content’s great. In true audio-broadcasting style Richard has hooked up with Stuart Morrison to “chat” throughout the wadcast on various money-making topics. In the first episode… currently on the homepage… they talk about John Reese’s “multiple streams of income”, New Year’s Resolutions, Flash animations/intros and various other topics related to making money online.
Take a look… it’s something original and refreshing in a world where I get continually bombarded by “me too” email messages from “me too” marketers.
(Plus there’s the first Wadcast competition with a $197 Internet marketing course up for grabs!)
What do you think? Is podcasting a great marketing technique? Are Richard and Stuart doing it well? What would you do differently? Would you download the wadcast from iTunes to your iPod nano and listen to it on the train or in your car?
