Instant Resale Templates by Joel Comm Shocker
Saturday, May 3rd, 2008I should’ve guessed that the Instant Resale Templates launch would be impressive, but, from a marketer’s perspective, I’m almost lost for words.
It appears that Joel did some early split-testing of different price points and possibly sales letter elements too. He reported early sales converted at 3%, which is a good, but not amazing conversion rate. After making several tweaks, which I think included dropping the price to $97 from $197 and perhaps picking a “winning” headline, the conversion rocketed to 9%.
From my first mention of the product to my list, I can confirm that traffic was converting at just short of 10%, which is phenomenal.
If you’re looking for a sales letter and product offer to add to your “marketing swipe file”, I would suggest you visit Instant Resale Templates and take notes before it disappears.
