I’ve just read “The Secret Lives Of Internet Marketers“, compiled by Jason Tarasi. It was a short ebook looking at how multiple online marketers run their business, what their best successes were, and what their biggest failures were.

As Jason says, “”The Secret Lives Of Internet Marketers” takes you inside the minds of some of the Net’s most successful marketers, as they tell you in their own words how they achieved their dreams – and how you can to!”

The ebook requires an opt-in, but apart from that, it’s free.

It appears that Joel did some early split-testing of different price points and possibly sales letter elements too. He reported early sales converted at 3%, which is a good, but not amazing conversion rate. After making several tweaks, which I think included dropping the price to $97 from $197 and perhaps picking a “winning” headline, the conversion rocketed to 9%.

From my first mention of the product to my list, I can confirm that traffic was converting at just short of 10%, which is phenomenal.

If you’re looking for a sales letter and product offer to add to your “marketing swipe file”, I would suggest you visit Instant Resale Templates and take notes before it disappears.