We’ve just finished writing a report which describes the One Secret you need to consider when making money online using online marketing tips and strategies.
You can either download The ONE Secret To Making Money Online With A Home-Based Business as a PDF with more information about us, nice formatting and full rights to give it away, or read on for the core concept…
THE ONE SECRET…
OK, one of the things I learned as a scientist was to distill passages of information to just a few words wherever possible. So, regarding making money online, here’s the truth…
“To Make Money Online, Add More Value”
There, that wasn’t so hard, was it? 
OK, let’s dig deeper…
If you want to make money selling an ebook at $67, create a better ebook than any current ones on the market in your niche at that price, or add a video series for free, or add a complementary second ebook for nothing. Basically, bring more value to the marketplace at that price point.
If you want to make money from top search engine rankings in Google, have webpages that contains better information than any other webpages for the specific keyword phrase you want to rank for… then tell everyone about your page and get them to link to it, editorially. If you add value to the Internet, Google will reward you with top rankings. As they say… “focus on the user and all else will follow”.
If you want to make more sales as an affiliate, add value. Either write the best-ever unbiased review, add a bonus that people can claim from you if they buy via a link on your website or get an exclusive discount code from the merchant. All of those add value.
If you want to make more money from your existing email list, which means getting them to take action and buy from you or someone you recommend, build your relationship with your list. How? Add value. Send them quality free reports, dig out discount coupons for things you recommend, make videos for them that you can add as bonuses with any product recommendations you do.
If you want to make more money by growing your list, improve your opt-in page offer. Give them an irresistible reason to sign up. Put a dollar amount on the value you’ll give them in exchange for their name and email.
If you want to make more money by having lifetime customers, make sure you offer great value at each contact point with your customers before and after each purchase.
OK, so I think I’ve hammered the “value proposition” fairly hard, and I think it makes sense. Businesses only make a profit because they add value. You’ll only be successful online, long-term, if you find ways to add value to people’s lives.
Please let me know what you thought about this information. Was it “hiding in plain sight”? Has the Internet marketing niche lost the core concept of adding value and instead pursued making money at any cost?
Neil, you’re so right! I don’t know anybody who wants junk. It seems much of the world of selling over the internet is focused on smash and grab techniques. It seems strange that over centuries we have established that giving your customers a good deal brings them back and they willingly tell their friends and are keen to buy from you again. Nonetheless, that does not mean adding endless junk ‘valued at’ $1997 to any offer. When you last sold a car, did you throw in a worn-out carpet ‘valued at’ $400? No. Neil is right on this one.
Thanks Jonathan. “Smash and grab” is a good analogy.
I agree completely, Neil. And, there are many ways to add value. One of the best is to add your unique experience with the produce, service or program.
Neil, it’s refreshing to get a real, down-to-earth view of online business.
I’ve followed your stuff for at least 5 or 6 years and you’ve always been quietly talking sense in amongst the furore of the usual “me-too” marketers.
Lately I’ve found myself getting disheartened as I watched marketers, some of whom I used to respect, chasing the dollar at the cost of their customers rather than exchanging value for those dollars.
Thanks for reminding us that the best kind of business, and I suspect the longest lived, is the one that treats its customers with respect and values them as a key part of the process.
Nice to see an updated picture of you guys too.
Cheers
Steve
“Some of whom I used to respect”. Exactly, Steve. Once that respect is gone, it’s gone for good.
Hi
It is “hidden in plain sight” for sure very few people talk about this. Content was and will be in the future king.
However its google, guru’s and product launches that drag our minds away from the core. Sure google state the important of relevant information but then measure backlinks as a key to determine relevancy without correlating the relevancy of the very links they use to determine page position.
A timely reminder of a key parameter.
thanks
“Has the Internet marketing niche lost the core concept of adding value and instead pursued making money at any cost?”
I don’t think it’s the niche itself, but rather certain people within the niche have given it a bad name. There are plenty of good (non money hungry) guys left – they just tend not to shout so loud…
Thanks for the report Neil.
PS. Did you have long hair in the first image?
Hi Max. “Did you have long hair in the first image?” Yes, but it’s not really an option now.
All very true Neil. The key word is “overdeliver”. If you overdeliver on everything in whatever business you are in, online or offline then you will succeed. Underdeliver and you are dead.
Neil, great pics and thanks for the report! Instead of rehashing what has already been said by the other commenter’s I’ll just say I also fully agree!
However I have to say that it’s due to “Adding Value” why since 2008 my email inbox overflows everyday with offers for me to purchase a product through some marketers affiliate link. To me that’s not “Adding Value”, it’s a blatant bribe that marketer’s (on and off line have been taught and in turn teach to others) use to sell products faster.
Adding Value is taking me as a customer and giving me a price break/discount on your great product.
Adding Value is you being an unselfish marketer that is more concerned with helping make me a success than you trying to sell me on some new pricey launch or product.
Adding value is taking the time to compile as much info as possible about a niche or topic and giving me access to it without me having to pay a $29 – $50 monthly membership fee when you know full well that you are only going to update/add new info to the site every 2 – 3 months.
Adding Value is making me see through your actions that you are truly a friend (not marketer) that I can depend on to assist me in my internet quest when I hit a roadblock, I lose focus or just plain don’t know what the heck I’m doing.
While I can go on for days I won’t because the bottom line is:
If you truthfully and unselfishly help me accomplish any goals I may have I would purchase whatever you told me to , when you told me to, through whatever link you give me, with no addition research on how to get it for less and I would do it without the $1000′s worth of bribes (I mean bonuses) piled on top.
Paul
Congratulations on practicing what you preach. It seems that
the Internet Marketing niche has lost sight of valuable lessons
from the real world of brick and mortar business.
The customer really is king and will not tolerate shoddy quality
products over the long haul. Over deliver with real value and
enjoy a long future of happiness and prosperity. Amen!
All the best,
Jon
I’m grateful that there are still others like you guys who believe in ethical marketing. Ethical marketers have good values. It stands to reason that people with good values provide more value for other people.
More than free reports and other amazing stuff, the best value a marketer can give, in my opinion, is himself. When you truly care for others and help them, people will value you and what you recommend.
A fellow seeker who has been absent online for 2 years, when she came back because she was beginning to recover sought out the posts of one marketer. She joined and bought all that that marketer recommended because as she says, “I respect him. He has always dealt fairly with me, helping me even when it wasn’t his responsibility to do so. He has always been aboveboard, honest and trustworthy. I don’t have to read the TOS. If he recommends it, I’ll buy it!”
He-he-he … I’m not sure this will work for everyone, but I know where she’s coming.
Rock solid stuff Neil & very timely for me.
I’m currently on a backlinking & email marketing campaign so your information really highlights the very foundations of success that many of us forget or simply overlook, me included.
On another note, I recenlty read your article on duplicate content, very interesting indeed & certainly sorted arguements this end.
Cheers Neil, have a super day.
Peter
Adding value is a given. The Internet started with the purpose of exchanging information, changed into a place where people could get their problems solved by asking for a solution.
A section of the Internet has now morphed into a place where active marketers hammer you with blatant sales pitches and fuel the greed for making money quickly by offering solutions that can make you rich overnight with no work. We see more of this because we are in the Internet marketing niche.
In another area of the Internet (much bigger), people continue to exchange information and discuss problems and their solutions.
Arun
Thanks Neil,
I have been followed your many years and I like that you are one of the honest marketer.
There are too many agressive IM marketers, I think.
You’ve made my day! I was so bored with my work that I thought I’d read the report again and even open up the thesis. That’s when I started to laugh. Why? I was terminally bored with an IL-33 binding patent and what I got really served me right
Nonetheless that has to be a terrific example of real extra value – free thesis with every report …
Neil – many, many thanks for this! So VERY true. You’ve always demonstrated what you’re talking about here and for this reason, I always open your emails. I can’t tell you how many subscriptions I’ve canceled lately because I feel that publishers/marketers have taken me for granted. Many offer something nice to get me to listen. Then it’s a non-stop barrage of offers that make my head spin. I couldn’t possibly apply everything even if I could buy it all. THANK YOU for a wonderful bit of sanity in marketing world gone mad.
It is very true that the more value you give to people the more they will relate to and trust you. The main problem with the internet today is all the bull and spam you get from people whose list you get on because they gave you a valuable report or added value to something you bought.
I am blasted with email daily and sometime 2 or 3 times per day from the same person about the same product day after day. One email with one reminder a few days later about a product is enough in my way of thinking. I suppose that is why they have an unsubscribe button though isn’t it.
Hi Neal
Its the get quick rich and how to make a million in a day grows that are the cause of the problem. That and human nature.
If the customers didnot believe it was possible then the source would dry up. Sadly tomany people believe the hype
regards and keep up the good work